Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 176

Reddit Software B2B Technology 176

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Communications Conversations

AUGUST 23, 2016

Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Sure, Twitter has a broad smattering of advertising options. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything.

Twitter 60

Twitter Brand Branding Tools 60

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists.

Publicity 157

Publicity Corporate Community Advertising 157