Remove 2007 Remove Agency Remove Social Media Remove Video
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What’s Trending for 2023?

PRSay

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy. Leveraging social media for SEO.

SEO 85
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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 81
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Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media. Paid media. ?. What are our alternatives?

Facebook 116
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4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022

Shift Communications

The campaign begins with a young woman posting a picture of herself on social. The video goes on to encourage watchers to have #TheSelfieTalk to promote body positivity. This past year, that included Starburst’s “Berries and Cream” spot from 2007. Starburst capitalizes on the “Berries and Cream” resurgence on TikTok.

Brand 88
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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 1 Visualisation in communication. But only 4.6%