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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? What is that?

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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Twitter is thinking about how to make its content work differently. Chel Wolverton. Account Manager, Marketing Technology.

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Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. Since 2007 this blog has been dedicated to educating about PR. They have packages that will help get the press you want for a fraction of the cost of a PR agency. MYTH 3: PR is not rocket science.

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How Can Professional Speakers Perfect PR to Book More Gigs?

wiredPRworks

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Case Study: How to Take Over Event News. About the presenter: Barbara Rozgonyi , Creative Visionary.

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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Don’t get hung up on creativity.

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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails. Don’t get hung up on creativity.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Angie Goldman. Marketing Analyst.