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Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. This company succeeds by evolving with the digital world as it changes, not as an afterthought.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But they lack basic PR knowledge.

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What will PR technology look like in 2025?

Communications Conversations

Now, what about 2005? After all, who could predict that Facebook would become an essential took for PR pros in 2005? The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing? You need fast, cheap content. Can you imagine? Makes sense.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Occasionally it inspires me to explore an idea more closely, like this one: In Content Marketing, Marketers Might be Losing Their Way.

Radio 60
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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48
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HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

His firm offers us a solid mix of business and digital communications acumen, as well as impeccable media relations and content marketing skills.”. “We are looking forward to working with Flatiron principal and industry veteran Peter Himler and his team to build on the success and momentum that exists right now at HSN, Inc.,”

Agency 28