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How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. Vice President, Marketing Technology.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. The technology , however, can best be outsourced to specialized companies.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

She started the company in 2004 as a side hustle before taking it full time five years ago. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. From engineer to PR pro. “One

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Happy Birthday World Wide Web

PR in High Definition

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. The first ever web page was a communications document ; a guide on how to use the web. Amazon was around, but Play.com gave you free shipping, so I used that.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

million over five venture rounds since 2004. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Have an interesting announcement from a PR technology vendor?

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Public Relations Objectives

Doctor Spin

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. But within public relations, we understand how to engage in two-way communication.