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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 188
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Helsinki, Finland – Growth Path Ahead

Landis PR

Flow is a city festival in August that has been organized in Helsinki annually since 2004. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Flow has done extensive environmental work.

Radio 52
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Metaverse for Marketing: Twice the Hype?

Shift Communications

Facebook, mind you, didn’t launch until 2004. But has the business or consumer mindset really changed that much in 20 years? Though the tech was bleeding edge, and SL had proven a commercial appetite for it, it was perhaps too early, as many innovative concepts have experienced. Except we can imagine, because we’ve been there already.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease.

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PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

Medicare is a federally-run program, so in addition to understanding the need of agents and consumers, we also have to understand and adhere to the regulatory environment. Since AEP is our biggest selling season, we also have many topics to communicate. It also empowers all of us to share ideas and keep looking forward. . .

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A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

Mothers are one of the most interesting consumer groups, as they’re always talking about their daughters and the dynamics as those girls hit puberty. Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. Dove made consumers rethink a category — soap and lotion — that’s generally pretty boring and sparks low involvement.”.

Brand 48