Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Commercial Research.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. When I feel ill-equipped to tackle an ethical issue on my own, which occurs often, I reach out to others who have different and frequently more informed perspectives.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The terms of the deal were not disclosed. Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. “It is the unspoken ethic of all magicians to not reveal their secrets.” Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120