Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. It was not a hard internal sale. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Bad Pitch Blog

FEBRUARY 20, 2006

You’re faced with a unique set of challenges when you’re promoting cult brands like Star Wars. Explaining that Maxim has a different work ethic than people had "a long time ago, in a galaxy far far away." But the Force was with this PR Guy from Bratskeir & Company. A lightsaber cutting off your arm when you edit his work.

Pitching 40

Pitching Ethics Creativity Web 40

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. Juul Labs, soared past $1 billion in sales after just its third year in business.

Chemicals 50

Chemicals Viral Consumer Study 50

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 40

Interviews Ethics Education LinkedIn 40