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3 Themes To Watch For During SaaStr Annual 2023

ImPRessions - Crenshaw Communications

For PR and communications professionals, staying on top of industry trends is vital. As management consulting firm McKinsey & Company wrote last month, many successful high-growth companies are reimagining marketing and sales functions and, in doing so, adding new leadership, often a CRO. They’re a goldmine of insights.

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Props Can Help a Message Sink In, or Sink the Message

PRSay

One client of ours is frequently asked what trends he predicts. 5, 2003, he held up a small vial to illustrate the amount of material that could be used to make weapons of mass destruction in Saddam Hussein’s Iraq. Props can also help executives who are, let’s say, a bit challenged in the humor department. Choose props carefully.

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A Woman in Charge: Inside the PR Life of AT&T Executive Marilyn Laurie

PRSay

A broad understanding of public opinion and trends will bring authority to your advice.”. Dick Martin was executive vice president of public relations for AT&T and a member of the company’s most senior policy committee from 1997-2003, capping a 33-year career with the company.

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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.

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How to Boost PR Campaigns With Social Data

Beyond PR

Furthermore, they can create categories within the Comms Cloud™ to understand key trends in those social conversations to then promote the products or topics that sparked the most engagement with their target audience. Edelboim has over 15 years of experience at the intersection of media and technology.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug.

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