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3 Themes To Watch For During SaaStr Annual 2023

ImPRessions - Crenshaw Communications

For PR and communications professionals, staying on top of industry trends is vital. As management consulting firm McKinsey & Company wrote last month, many successful high-growth companies are reimagining marketing and sales functions and, in doing so, adding new leadership, often a CRO. That word is “scale.”

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Props Can Help a Message Sink In, or Sink the Message

PRSay

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. Some types of props always help to communicate a message. Choose props carefully. A prop can also backfire.

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

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A Woman in Charge: Inside the PR Life of AT&T Executive Marilyn Laurie

PRSay

Marilyn was the first woman to become chief communications officer of a Fortune 10 company, but her career was bookended by systemic and casual sexism. A broad understanding of public opinion and trends will bring authority to your advice.”.

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Celebrating SHIFT’s Independence: Jim Joyal, Agency Partner

Shift Communications

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner? Zach Burrus.

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How to Boost PR Campaigns With Social Data

Beyond PR

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community. million followers.

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