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Props Can Help a Message Sink In, or Sink the Message

PRSay

5, 2003, he held up a small vial to illustrate the amount of material that could be used to make weapons of mass destruction in Saddam Hussein’s Iraq. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s U.N.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The truth is a tough sell to the public if it’s contrary to personal aspiration. The Nolan Principles are an unfashionable set of guidelines for standards in public life. Media literacy – awareness among the public of media manipulation is low. Their objective is to disrupt and pollute public discourse.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. What do dwindling sales and decreases in Google searches mean for the future of the PSL?

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. This video was just one of many masterful pieces Google has produced.

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Are we seeing the slow painful death of Google Alerts?

Norton's Notes

I won’t bore you with the full details but I cover a wide variety of elements in the seminar including the beautiful graphical Enterprise solutions right down to the free monitoring tools and let’s face it no free monitoring tool list could be without our good old friend Google Alerts.

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Entertainment Trumps Ads

Cision

The worlds of public relations and advertising have merged to form integrated marketing. As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one.

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Has the Digital Age Affected the Impartiality of the Press?

Cision

In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished. And if so, to what end? Social media is self-selective in nature.