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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

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10 More Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication? ” • Jill Alexander, APR, Fellow PRSA, class of 2003: “Be sure to spend as much time planning your career as you do your vacation. .” Find the first 10 Pearls of Wisdom at this link.). It’s simple. Eliminate the negative.

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How to Boost PR Campaigns With Social Data

Beyond PR

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. A serious situation calls for an equally serious tone when speaking.” .

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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Follow Natalie on Twitter @npmikolich.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Not sorry to see you go – career churn and public relations

PR Conversations

In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”. The consultancy business is painfully aware that it is considered less than stable”.