article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130
article thumbnail

Bold Personal Branding for Brave Women | Enhance Your Image & Influence

wiredPRworks

Bold Personal Branding for Brave Women. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Called a “Powerhouse Marketer,” Barbara Rozgonyi leads CoryWest Media. Her blog houses over 1100 marketing, social media and PR posts.

Brand 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Are the New Rules of Marketing and PR?

wiredPRworks

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118
article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120
article thumbnail

Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. Since 2002, the company had been a member of the United Nations Global Compact (UNGC) , a worldwide initiative for an inclusive and sustainable global economy.

article thumbnail

Influencer Marketing Strategy Speaker Presentation Guide

wiredPRworks

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Barbara Rozgonyi leads CoryWest Media.

article thumbnail

Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. As communicators, if you want to build your brand or improve your reputation, it’s vital that you look up and around you. Your reputation is not just about the brand, it’s about your people as well. It matters that you don’t just give up”.