2002 Brand Content Marketing Measurement 
Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Bianchi Biz Blog
APRIL 26, 2021
Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. Since 2002, the company had been a member of the United Nations Global Compact (UNGC) , a worldwide initiative for an inclusive and sustainable global economy.
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PR in High Definition
JULY 24, 2019
I wish I’d known that in 2002 but it was still a useful learning in 2012. As communicators, if you want to build your brand or improve your reputation, it’s vital that you look up and around you. Your reputation is not just about the brand, it’s about your people as well. Measure your share. What’s your wagon hitched to?
PRSay
APRIL 19, 2016
A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.
Cision
MAY 7, 2015
New ways to accurately measure and track PR’s value. As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. The proliferation of owned media. The democratization of voice through social.
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