Remove what-is-your-good-name
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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

What is SEO? As he shared with me recently, “PR validates a lot of what every other [marketing] discipline provides or does. The good and bad of backlinks In the world of SEO, there are lots of different backlinks, or hyperlinks that point back to a brand’s website. Can PR teams “earn” backlinks?

SEO 203
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My Crazy Ex-chat Friend

Flack's Revenge

This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry. But recent events illustrate some fundamental laws of hype – such as what goes up must come down. Your spouse and you don’t love each other. can we change the topic? this is getting a little uncomfortable.

Blogging 350
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

So, if you want a more personal approach to your ad tech news, this is the way to go. In what other publication will you find a section called “ WTF Ad Tech? ” But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. AdExchanger.

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

Splashy national coverage is terrific, of course, and everyone loves a big name. The right media strategy hinges on understanding your industry or niche within it. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention.

B2B 366
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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

That’s a good thing, except where the drive to please leads us to say things we shouldn’t. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. But playing the numbers game isn’t a good idea.

Agency 353
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Has Gatorade Diluted its Brand?

Mindful Marketing

Much of that success comes from the company’s skill in creating new products labeled with its valuable Gatorade name. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? There were some good reasons that PepsiCo called its bottled water Aquafina and not Pepsi Water.

Brand 85
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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

But what happens if they don’t link? Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. What Is an Unlinked Mention?

Brand 62