Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. User Growth. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.:

B2C 74

B2C Web Advertising Advertising 74

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. We intend to do so via a combination with Capitol Acquisition Corp.

Technology 227

Technology Data Big Data Measurement 227

Cision

OCTOBER 27, 2016

We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. And they’re looking increasingly for it from the people that they trust — most notably, their family, friends, colleagues, influencers and other subject matter experts. .

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MAY 10, 2016

Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. But what is the right way? How can they overcome it?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Maxim Behar

OCTOBER 19, 2022

The shift from black and white to colored, the replacement of huge receivers with the flat screen, satellite broadcasting with thousands of TV channels. But so far, the players in traditional TV have always kept the balance, and everyone has somehow managed to keep up. Host: Television has a long history behind it.

Television 52

Television Wireless Advertising Advertising 52

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web.

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Their value and success will be measured by outcomes, not outputs.”.

Agency 40

Agency Marketing Financial System 40

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts.

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Onclusive

SEPTEMBER 13, 2017

So what does digital marketing growth have to do with PR? So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Our industry is responding with a wave of new startups. But what does it take to launch a new business during lockdown? What one tip would you give anyone thinking of starting a PR business? Nine entrepreneurs talk about the agencies they’ve launched during the pandemic.

Agency 161

Agency Meeting Crisis Energy 161

PR Conversations

OCTOBER 2, 2011

This not only limited the ability of the master to educate the masses in their skill, but it also limited the ability of the young student to ask questions or bring new ideas to a wide audience. Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored g uest post by Alan Berkson and Fred McClimans.

Education 40

Education Groups Community Google 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The consumer-driven news cycle & PR measurement. Trends in digital news. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years.

Report 85

Report Analysis Financial Reputation 85

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

NOVEMBER 13, 2020

As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on the Martin Agency’s primary mission: Impact Culture to Impact Sales. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? .

Agency 78

Agency Creativity Instagram Trends 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Hoffman Agency

JULY 23, 2019

At no point during that time has meaningful measurement of PR not been an issue. That’s not to say that PR doesn’t have value. That’s not to say that PR doesn’t have value. From 2 to 6? I’ve worked for both PR generalists and tech-focused consultancies ; the issue remains the same. Subjective objectives.

Measurement 28

Measurement Insurance Insurance Reputation 28

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. This is data from We Are Social’s Digital 2019 Global Digital report. As traditional media has fragmented, individuals have created their own media on almost every form of social network. Pinterest has posted strong growth in visual imaging.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Efficient marketing execution and measurement. Predictions usually include some element of aspiration.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164