5W PR

MAY 30, 2023

For tour companies or attractions, they may need additional guides, drivers, or ticket sales staff. For tour companies or attractions, they may need additional guides, drivers, or ticket sales staff. As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors.

Tourism 97

Tourism Hotels Travel Meeting 97

The Hoyt Organization

FEBRUARY 19, 2024

Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. Ensure you have an escalation management strategy in place to prioritize negative comments. Therefore, having online reviews is crucial for your business’s success.

Policies 95

Policies Construction Reputation Privacy 95

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. What is the new guide intended to do for communicators? . The Guide provides an accessible introduction for every communicator to begin simply, but simply begin.

Measurement 185

Measurement Communications Analysis Data 185

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Konnect Agency

APRIL 24, 2024

Drawing from our experience in event management, we’ve compiled five top tips to guide you through the planning process and ensure your event’s success. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? Of course, location is everything, so choose wisely!

Product Launch 52

Product Launch Transportation Measurement Examples 52

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

Stern + Associates

SEPTEMBER 28, 2023

Their wisdom guides leaders around the world as they demystify the maze of security threats, decode the cryptic language of hackers, and stand steadfast in the face of digital adversity. As the landscape of cyber threats widens, Stern Speakers & Advisors offers organizations insights from the foremost cybersecurity experts in the field.

Government 108

Government Technology Policies Ethics 108

5W PR

JULY 18, 2023

In today’s digital age, establishing a strong online presence management is essential for any business. This foundation will shape the brand’s online presence and guide its future marketing efforts. Social media Food and beverage social media tools are an excellent channel for connecting with a target audience.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These can be paid for separately (for each channel) or as a combined package for $20.

Advertising 62

Advertising Advertising Social Media Twitter 62

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Solo PR Pro

JANUARY 3, 2023

Stories are an essential part of how we communicate. Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. The How-To Guide for Parental Leave as a Solo PR Pro. 5 Tips for Working with the Media in 2022. Hello 2023! One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers. What Is Public Relations?

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Reputation Us

DECEMBER 9, 2020

Casey Boggs and Eileen Korey from the reputation management firm polled attendees to get their thoughts on what may have impacted their credit unions’ reputations in 2020. BE THE GUIDE. Credit unions should position themselves as official “guides” to help staff and members navigate uncertainty and change.

Reputation 88

Reputation Brand Branding Crisis 88

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively.

Social Media 62

Social Media Advertising Advertising How To 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

DECEMBER 13, 2021

Consumers are the ones that allow a company to grow, and focusing on consumer experience and communication is essential, whether that’s on product reviews, or on collecting feedback and questions. Some of the most common channels include social media platforms, phone, text, email, chatbots, and business websites.

Communications 88

Communications Consumer Customer Service Case Study 88

Deirdre Breakenridge

DECEMBER 12, 2017

” I knew we had a great story, but I had trouble obtaining earned media. .” ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Stephen Waddington

MARCH 24, 2021

With misinformation swirling, trust in institutions declining, and businesses operating in new ways, it’s essential we put ethics at the front of the line. With misinformation swirling, trust in institutions declining, and businesses operating in new ways, it’s essential we put ethics at the front of the line.

Ethics 178

Ethics Publicity Enterprise Groups 178

Cision

MARCH 9, 2016

The answer lies behind the scenes with talent manager Amy Neben. At Select Management Group, Amy nurtures a group of “talent” helping them better reach their audience and become powerful voices in the digital space. What drew you to the field of talent management? Need help measuring your social ROI?

Education 120

Education Groups Social Media YouTube 120

PRSay

MAY 8, 2019

Whether you’re a senior-level professional or a recent graduate, everyone needs a mentor to guide them through their career. While having the time for a mentorship is essential, passion about being part of one is just as vital. So how can communicators become the best mentors — and mentees — possible? Make sure you both can commit.

Leadership 121

Leadership Corporate Study Groups 121

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. They create engaging press releases, organise media events , and collaborate with influencers to generate positive media coverage.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. Managing Media Contacts. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. The Complete Guide to Dashboards – The Measurement Advisor. The Inquiry.

Measurement 120

Measurement Exercises Interviews Tools 120

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Do you conduct regular crisis management exercises? Order Crisis Ready for you and your team at the link above. The Crisis Ready Model. Phase 1: Audit your organization’s current mindset and culture.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “It gives me additional credibility among my peers and clients.” Where do you teach?

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. You can then start to fine-tune the route forward.

Community 91

Community How To Marketing Data 91

Doctor Spin

APRIL 5, 2023

As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. The media and potential customers often overlook small businesses without a well-known brand. Knowing which strategies to employ can be the difference between success and failure.

Small Business 52

Small Business Strategy eBook Reputation 52

The Resolution Blog

JANUARY 8, 2018

One of the attendees was Edelman London’s Tech PR Account Manager, Peter McIntyre. Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Cision

JULY 21, 2016

We are arguably the leading association management company in the world. It is essential your core messaging is concise and consistent across all stakeholders. Obviously, social media also plays a big role in engaging consumers. Many top brands today are taking social media to the next level by using it to drive sales.

Mobile 120

Mobile Travel Brand Branding 120

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Integration. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Rock the Status Quo

DECEMBER 18, 2014

If you manage content development, SEO is an essential part of helping that content reach further and be more easily found. The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. Read it here.

Blogging 124

Blogging SEO Sports Digital PR 124

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. This can apply to all types of sources aside from social media, even those seemingly of the highest caliber. Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94