Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Solo PR Pro

DECEMBER 6, 2022

In a recent episode of That Solo Life: The Solo PR Pro Podcast , Karen Swim and Michelle Kane share some lighthearted venting about the things that annoy PR pros at work. Karen says it’s a reminder to provide some guidance when you share a document for editing. What is it about your work that gets under your skin?

Radio 52

Radio Social Media Journalism Corporate 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. After all, each client is distinct, and every B2B PR program is unique. B2B PR rules that don’t always apply. For the most part, those unwritten rules stand up well.

B2B 147

B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Look at last year’s conference program. To avoid wasting time it’s good to know whether the speakers are generally from sponsors, vendors, agencies, or brands.

Conference 136

Conference Enterprise Technology Financial 136

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. For example, journalists create dedicated stories, articles, or features that focus on your brand, product, or event. By Melissa Strle Table Of Contents What is media monitoring?

Media 52

Media Analytics Radio Google 52

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. No, that doesn’t mean just creating videos.

Storytelling 136

Storytelling Video Strategy Analytics 136

Flack's Revenge

SEPTEMBER 3, 2014

When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.).

Skype 266

Skype Agency Pinterest Social Media 266

Sword and the Script

JULY 27, 2021

For example, when a task gets harder in business, most leaders make a change or strive to do something different. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. In prior year surveys, we’ve asked PR pros why media relations has gotten harder.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Marketwired

FEBRUARY 18, 2016

But, should the Apple Watch be a focus of your PR efforts in the months ahead? If you are the communications pro for an app developer or work for a brand, the answer is absolutely yes. For years, we’ve been saying how you need to look at mobile statistics and understand where your audience is and where they may be.

Mobile 100

Mobile Technology Strategy Twitter 100

The Resolution Blog

JANUARY 26, 2016

We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. We have collated, tried and tested some of the biggest names out there to give you the lowdown on media monitoring in the modern PR world. Yes 14 days on the Pro Plan. But where do you start?

Tools 120

Tools Google SEO Analysis 120

ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. The job of a PR pro is to help control the narrative. Yet sometimes the lines blur.

Interviews 74

Interviews Media Crisis Training 74

MaccaPR

APRIL 18, 2017

When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. public relations people. Mind you, not ALL public relations people.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals. My views have changed some over the years, largely because of my experience with more than a dozen M&A transactions in my career.

Software 85

Software Internal International Pitching 85

Konnect Agency

FEBRUARY 10, 2020

As a marketing pro or entrepreneur, you’re no stranger to the fact that a digital marketing mix is the secret sauce to driving your brand forward. At Konnect, we’re pros and deciphering what is worth the cost, what is not and how best to navigate these conversations. We know Content is King, but what does that look like today?

How To 72

How To Media YouTube Social Media 72

Konnect Agency

APRIL 29, 2020

As a leading brand strategy. As a leading brand strategy. But at least I know for my next client call how not to look like I’ve been working 14-hours days while trying to teach my six-year-old how to type ( side note: teaching a child how to type should be included in one of the nine circles of Hell ). Well, maybe not.

Strategy 53

Strategy Real Estate Video Agency 53

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. The best PR professionals I know work quietly behind the scenes. They feel empowered by data, not fearful that the data will make them look bad.

Measurement 135

Measurement Data Analytics Conference 135

Critical Mention

MAY 1, 2018

This historic day amongst fans has also given birth to some of the most notable PR campaigns that “Used The Force” the past few years. As a PR pro these campaigns provide practical insight that can help take your PR career to the next level. It gained worldwide attention with eight million live views on YouTube.

Film 73

Film Viral Newspapers Sports 73

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I spent the last 30+ plus years, mostly in agency PR. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. When this is the case, website conversions should always be the chosen objective (so that you are paying for the action that does matter, instead of just clicks).

Facebook 55

Facebook Advertising Advertising Course 55

PR 20/20

JULY 12, 2018

View the full SlideShare at the end of this post to catch up on everything you missed. For a more in-depth look at what it means to your search authority, read What Is a Pillar Page? For a more in-depth look at what it means to your search authority, read What Is a Pillar Page? HubSpotters have been busy.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. But, what’s a PR pro to do if there’s a typo, factual error, missing content on your page, or, gasp, your notable company or brand isn’t even on Wikipedia?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts. But are you missing out by limiting your geographic influence? Where do you want your news to go?

Local 40

Local Internal International Energy 40

Solo PR Pro

JUNE 26, 2018

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. You can view the webinar replay here. LinkedIn can help us brand ourselves and craft our best story through online search results. Why Should We Care about LinkedIn? . Your search results are telling a story about you.

LinkedIn 45

LinkedIn Mobile Groups Writing 45

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. Yes other PR peeps, I said it – analytics. Tap into Google Analytics.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. The measure of “best” in this case is unique page views. Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Shift Communications

AUGUST 7, 2015

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” The bottom line is, it sure does feel like “ER” sometimes, especially for junior staffers who are brand new to the PR world. I grew up in a pro-Post-it household – seriously, the Fletcher family jokes that we keep the company afloat.

Meeting 60

Meeting Training Course Conference 60

Solo PR Pro

APRIL 19, 2016

This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. A Lead Ad looks no different than any other advertisement on Facebook.

Facebook 40

Facebook Mobile Advertising Advertising 40

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Solo PR Pro

SEPTEMBER 13, 2016

You’ve just become a Solo PR pro. When I got my first client, I was thrilled. Yet when I had my first meeting as a consultant, I was swallowed up by self-doubt. I imagined my new client looking at me in our first meeting, and all they would see was a bright orange neon light flashing FRAUD! Harbison, CPCC, ACC.

Meeting 40

Meeting Creativity Communications Brand 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You When users search on a specific keyword on Google.com, ads associated to that keyword appear above or to the right-hand side of the search results. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

David PR Group

JUNE 27, 2014

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. In Miami, Uber and Lyft took nontraditional approaches to PR and community relations. One of the big stories of the summer is the rise of ridesharing services.

Technology 40

Technology Local Crisis Management Crisis Communications 40