Agility PR Solutions

MARCH 23, 2022

Using our meta tags guide, […]. The post Meta tags guide for SEO: What it is, examples, and best practices appeared first on Agility PR Solutions. These can be used to influence your position in SERPs and attract more attention from users, impacting your webpage traffic.

SEO 78

SEO Examples Analysis Brand 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. You need both.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. For every #PGpartner-tagged video, the company donates essential items to organizations like Feeding America.

Hotels 282

Hotels Brand Branding Guidelines 282

Agility PR Solutions

JUNE 15, 2020

While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency initiative, and Instagram’s featured product tags in posts and ads, this is the first introduction of a […].

Instagram 117

Instagram Facebook Social Media Media 117

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

PR for Anyone

MAY 4, 2022

How many times have you purchased a home item and you can’t the sticker price tag off? Watch The Segment: Shop The Segment: The post Quick Fixes Around the House appeared first on Christina Daves - PR Strategist. No need to open a paint can, stir the paint, use a brush, clean the brush, etc. Meet the Scrigit. Let it dry.

Meeting 130

Meeting How To Tools Publicity 130

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Highlight unique features, premium materials, innovative designs, or solutions to specific pain points.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Use relevant hashtags and tag companies, people, or media outlets to ramp up impressions engagement. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Use PR outreach effectively for backlinks.

SEO 102

SEO Film Advertising Advertising 102

Deirdre Breakenridge

JUNE 14, 2017

I founded my University’s PRSSA Chapter as well as a student-run PR firm. Describe your best PR professor. Knowing what you know today, what advice would you give to young PR students? Being a lifelong student is crucial to succeeding in PR. What are your recommendations for improving PR education? And much more.

Education 322

Education Community Course LinkedIn 322

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

5W PR

JANUARY 11, 2021

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Keeping tag lines consistent across branding will ensure that it becomes an ingrained phrase in consumer culture. Stay consistent.

Brand 88

Brand Branding How To Guidelines 88

5W PR

FEBRUARY 1, 2024

This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags. The post PetTech Dominated CES – Why This Industry Will Grow in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Mobile Healthcare System 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. One reason is that PR is more relevant—and valuable—than ever. PR drives SEO. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Deirdre Breakenridge

MAY 13, 2019

have become essential parts of the marketing and PR toolbox. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Cision

JULY 13, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

Pitching 233

Pitching How To Real Estate Twitter 233

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In a nutshell, media monitoring is an important component of your PR and marketing strategy. What Is Media Monitoring? What Are The Benefits Of Media Monitoring?

Media 52

Media Analytics Radio Google 52

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

The Proactive Report

APRIL 27, 2018

PR and the Future of Search. Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

5W PR

FEBRUARY 9, 2023

For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event. Instagram’s Changes Over the last year, Instagram has made several changes to its social commerce features.

Instagram 88

Instagram Facebook Consumer Company 88

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

5W PR

APRIL 29, 2023

By posting tempting pictures and relevant hashtags, they can attract followers and encourage them to share and tag friends. The post How Your Restaurant Can Take Advantage of National Food Days appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Local 88

Local Social Media Print Agency 88

Cision

NOVEMBER 27, 2017

With this data net in place, PR pros can determine who engages with content and with coverage. Then, those audience members are tagged and monitored all the way through to the lead or sale. Imagine the CMOs surprise when the PR team plops down a report that shows precise leads, sales, and ROI from their efforts, in nearly real-time!

Video 231

Video Media Measurement System 231

Landis PR

JULY 24, 2023

The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. The post The Power of Emotional Marketing in Healthcare Communications appeared first on Landis PR. Leverage user-generated content Nothing evokes an emotional response like a great personal endorsement.

Healthcare 52

Healthcare Communications Marketing Education 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Get straight to the point and include a clear Call to Action (CTA) for the email recipient.

Marketing 52

Marketing Pitching Creativity Storytelling 52