The Proactive Report

APRIL 27, 2018

PR and the Future of Search. Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

ImPRessions - Crenshaw Communications

JULY 16, 2019

When properly designed and executed a PR program can not only build awareness, but develop a lead flow. PR tips for cybersecurity companies. CEOs and industry leaders can position themselves as experts through a proactive response team. Having a team ready to scan the news and look for reactive opportunities is vital.

Company 213

Company Case Study Airlines Study 213

Landis PR

JULY 24, 2023

The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. The post The Power of Emotional Marketing in Healthcare Communications appeared first on Landis PR. Leverage user-generated content Nothing evokes an emotional response like a great personal endorsement.

Healthcare 52

Healthcare Communications Marketing Education 52

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 133

Software Pitching Analysis Community 133

Cision

NOVEMBER 27, 2017

With this data net in place, PR pros can determine who engages with content and with coverage. Then, those audience members are tagged and monitored all the way through to the lead or sale. Imagine the CMOs surprise when the PR team plops down a report that shows precise leads, sales, and ROI from their efforts, in nearly real-time!

Video 231

Video Media Measurement System 231

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. This list, compiled by the communications team, sometimes only includes the media and influencers that the brand would like to partner with. Get personal.

Media 231

Media Pitching Social Media Instagram 231

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Get straight to the point and include a clear Call to Action (CTA) for the email recipient.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Buzzstream

JANUARY 16, 2024

Feature Highlight: Since BuzzMarker integrates directly with your BuzzStream database, you can see previous messages and connections with contacts you or your team have had. Siege Media based these signals on years of first-hand experience from their link building teams. Pricing: Free 5.

SEO 83

SEO Web Tools Analysis 83

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Presspage

SEPTEMBER 25, 2022

Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative. Plus, you can share them with your team. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. Chaos controlled.

System 78

System Software Tools Strategy 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Empower your in-house team. There are lots of advantages to bringing your PR in-house.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Empower your in-house team. There are lots of advantages to bringing your PR in-house.

Software 78

Software Resources Tools Agency 78

Solo PR Pro

OCTOBER 26, 2021

The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors. Once PR pros sign up for the free tool, they tell OnePitch a little about their client, brand and pitch.

Pitching 111

Pitching Twitter Tools Community 111

Buzzstream

APRIL 8, 2024

Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links. What Impact Has Buzzstream Had on Motorpoint’s PR Activity? Motorpoint started using BuzzStream in January 2023.

Pitching 78

Pitching Data Examples Retail 78

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. But where do PR teams find third-party influencers? A PR team often fosters good analyst relationships in much the same way they do with media.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. I had a chance to catch up with the product management team working on the Cision Impact product. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product.

Publicity 90

Publicity Media Advertising Advertising 90

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Other team members can see the outreach status and leave notes.

Software 152

Software How To SEO System 152

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." He has a true global mindset born from ten years working in countries outside of the U.S. Do it in such a way that you're following their work.

Real Estate 214

Real Estate Video Report Twitter 214

Solo PR Pro

JULY 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros on how to take time off when you run your own biz. Chris Kuban, Chemistry PR and Multimedia.

Crisis 110

Crisis Small Business Social Media Communications 110

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the deep end, which allowed me to work my way up quickly. Professional insight: Ella, you’ve worked in the industry for seven years. What do you love about the industry?

Hotels 86

Hotels Social Media Fashion Agency 86

Solo PR Pro

MARCH 8, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Working with subcontractors, according to 5 solo PR pros. There’s a whole community of like minded people you can lean on.

Energy 96

Energy Policies Creativity Training 96

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Resources 77

Resources Energy Small Business Corporate 77

Solo PR Pro

JANUARY 11, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Writing 98

Writing Community Storytelling Education 98

5W PR

JULY 16, 2020

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works. Their #GoFinding tags give customers a chance to be featured on their page, which has over three million followers. If a company is seeking tips on luxury home PR, look no further than Boca Do Lobo. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Curate content from reporters that cover your space and tag them , so they know it.

Social Media 109

Social Media Report Survey Media 109

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Prohibition

JULY 5, 2017

Open for business for two days… Tags: light, centre, city, leeds Lighting up Leeds Lifestyle Awards 32 We love a good night out here at Prohibition, and an awards evening is no exception. So when our account team for our client, The Light, was invited to the Leeds Lifestyle Awards, we accepted with open arms (and mouths).

Video 48

Video Creativity Viral Fashion 48

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team. As you’ve probably figured out, we’re not old fashioned when it comes to PR. Coordinating PR programmes to support clients’ business objectives. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. For example, PR and communications professionals benefit from citing relevant publicity data on social media.

Reputation 105

Reputation Brand Branding Analytics 105

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. This is especially important for smaller marketing and communications teams who may be pulled in several different directions on launch day.

Healthcare 144

Healthcare How To Analytics Mobile 144

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate.

Airlines 159

Airlines Hotels Reputation Crisis 159