Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Onclusive

FEBRUARY 28, 2022

Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Outputs: what you produce that is received by your target audiences, including the volume and quality of your media coverage, social posts, number of events and event attendance, and message pull-through.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. But a flip-flop on a socially sensitive or contentious issue is nearly always destined to fail. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Reputation Us

APRIL 15, 2024

In Part 4, we consider the value of customer retention on your organization’s reputation. THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. As a result, customer loyalty and retention has been top-of-mind for many companies.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 24, 2022

Here’s how B2B PR supports sales. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. B2B PR educates customers. Think about the typical business customer today. It supports analysts relations.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. So, customers can always stay informed about when these contests are happening. In the run-up to the 2024 U.S. This is where AP Planner is an invaluable tool.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. These tend to make news as an indicator of a candidate’s support, alongside voter registration and early voting dates. In the run-up to the 2024 U.S.

Television 195

Television Examples Conference Report 195

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. based customers were impacted. And now onward with this month’s PR Tech Sum. >>>

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Reputation Us

OCTOBER 16, 2023

Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies. Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. appeared first on ReputationUs.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. To its credit, the social media manager for Duolingo posted a heartfelt apology. Build social allies.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

JUNE 23, 2022

This means that both marketing and communications are pulling together toward supporting organizational success. Aligning objectives with the customer journey. Marketers have become experts at aligning their objectives to business goals, which typically boil down to revenue targets.

Strategy 195

Strategy Marketing Measurement eBook 195

Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. More specifically, they fail to utilize the full potential of their social media data. That’s a real shame because social media data […].

Social Media 114

Social Media Data Brand Branding 114

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. DO emphasize with and support your stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. The post NewsWhip awarded eleven G2 badges for Spring 2024 appeared first on Newswhip.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Yet calls for a boycott of Goya products quickly drew a backlash among Trump supporters. households that were already regular Goya customers and could potentially boycott the brand, nearly anyone could decide to buy it. Goya’s more narrow customer base makes it different from a mainstream brand like Bud Light.

Policies 170

Policies Community Video Brand 170

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. But direct communications is being taken to a new level to support sales and more specifically, ABM (account-based marketing) programs. Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

MARCH 12, 2024

This means you’ll need to work hard and find the right support to secure a piece of the pie yourself. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Media outreach to connect with the industry. You should begin the process before you even launch.

Social Media 78

Social Media Strategy Media Reputation 78

Stern + Associates

DECEMBER 21, 2023

It seems like the number of controversial social issues increases every year. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Our Customers Think? Do your customers lean one way or the other on social issues?

Communications 105

Communications How To Employee Corporate 105

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78