Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

Resources 195

Resources Technology Data Tools 195

5W PR

APRIL 8, 2024

By promoting tools for budgeting, tracking expenses, setting financial goals, and debt management, they show a sincere desire to empower consumers. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Determining how to position a product or service in the market to differentiate it from competitors. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools.

Brand 78

Brand Branding How To Analytics 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. Public figures will be closer to their audience than ever before.

Social Media 54

Social Media Tools Marketing Enterprise 54

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Interest vs. coverage Remember: AI is a tool for you to wield. Probably not. It’s your friend.

Product Launch 78

Product Launch Print Measurement Consumer 78

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. Tools and resources for retail PR and marketing The ever-evolving digital landscape offers a wide range of tools and resources to support retail PR and marketing efforts.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

JUNE 29, 2016

With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps.

Brand 174

Brand Branding Product Launch Strategy 174

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. For comms, these digital formats can be leveraged not only for mere functionality, but also to thrive in the events space.

Travel 62

Travel Product Launch Energy Meeting 62

Prohibition

AUGUST 22, 2023

Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 109

Video Marketing SEO Social Media 109

Engage PR

OCTOBER 28, 2020

LinkedIn content for company successes, contracts wins and new products launches. Marketing plans; identifying which tools to use to deliver projects on time and on budget. Advice to successfully protect a client’s reputation following media issue. Marketing material produced for client’s new website.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

Back in the day, we rented a TV entertainer or book author for a product launch. The most successful campaigns are driven through paid content distribution tools or tactics, so today’s PR person must be well versed in social optimization tools and tactics. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. All are powerful tools for creating positive coverage and customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. Effective PR Tools 24. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Conclusion Branded partnerships can be an incredible tool for your brand when executed thoughtfully.

Brand 52

Brand Branding Reputation Product Launch 52

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. The great thing about these apps is that they all include sharing tools, allowing any reader to take your news out of the platform and across their social channels.

Facebook 177

Facebook Community Advertising Advertising 177

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. Building relationships can be a powerful tool for promoting your company and building brand loyalty. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? While a startup may elect to limit its scope to core media outreach activities, most comprehensive programs will use all the best implements in the PR tool box to support thought leadership, analyst relations, research, and other tactics. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. This is a given, but goals and the ways in which progress is measured will vary with the individual organization.

Writing 130

Writing Comparison Product Launch Leadership 130

Prohibition

AUGUST 16, 2021

Make the most of LinkedIn tools to enhance reach. There are a variety of tools on LinkedIn that can help increase your chances of reaching as wide an audience as possible. For example, the audience expansion tool allows you to increase your campaign reach by targeting audiences with similar interests to the product being promoted.

LinkedIn 62

LinkedIn Video How To Marketing 62

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull).

Brand 60

Brand Branding Product Launch Video 60

Communications Conversations

JUNE 14, 2018

First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did. In this way, it is a valuable tool I will continue to utilize. Journalists, reporters, bloggers are not getting news from press releases put out on the wire anymore.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Cision

FEBRUARY 19, 2016

Sharing a prospect or client’s latest blog post, product launch or company announcement on social. A big chunk of effective social selling is using social listening tools to gather insights about your prospects. Understanding and listening to buying signals.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Solo PR Pro

MARCH 12, 2019

Fortunately, there are brainstorming tools that, while designed for use in groups, can be useful for one brain. When there are so many ideas that you can’t think straight or know where to start, mindmapping is a great tool. The trunk is the core idea—growing the business, launching a product, or whatever the goal or desired outcome.

Product Launch 52

Product Launch Tools Groups Creativity 52

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We Michael Scheuer. We offer the sales department a cutting-edge and high-quality presence. Freudenberg currently has eight requests for virtual event preparation.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Now is the time to revisit original objectives and make sure communications teams are on target. Reconsider the weekly agency status meeting.

Meeting 136

Meeting Software Product Launch Agency 136