5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech companies like the German neobank N26 can leverage various PR tools to shape their narrative.

Company 78

Company Product Launch Resources Employee 78

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. 1) Israeli vendor builds CRM tool for PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job.

Analytics 70

Analytics Report Technology Pitching 70

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. All are powerful tools for creating positive coverage and customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. This can include announcements about partnerships, product launches, and upcoming events. The crypto community is known for being vocal, passionate, and engaged.

Company 52

Company Real Estate Strategy Publicity 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

JUNE 14, 2018

First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did. In this way, it is a valuable tool I will continue to utilize. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.

Communications 83

Communications Public Affairs B2C B2B 83

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Essentially, our team was supporting the client in launching its artificial intelligence-based solution for digital breast tomosynthesis.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. Using the advanced search tool to identify the exact type of people you’re targeting and saving the highly-targeted search. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. For example, as with any new tool, on the corporate side there can be a resistance to try something out right away (contrary to what people think about the “shiny object syndrome”). Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull).

Brand 60

Brand Branding Product Launch Video 60

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. More often than not, a mix of tools will be the best answer – so now is a great time to try different combinations. What does it tell you about your strategies?

Analytics 50

Analytics Measurement Training Software 50

Bianchi Biz Blog

OCTOBER 28, 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. Conduct a tech check – Leave nothing to chance when it comes to technology glitches.

Conference 65

Conference Travel Video Report 65

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? Vice President, Marketing Technology. How do we then transform that problem into a headline? What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

FEBRUARY 9, 2015

Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Vice President, Marketing Technology. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. The second way (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria you enter. If you are willing to invest other resources, here are some other tools that make life even easier.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

NOVEMBER 10, 2021

Today, 60% of businesses use video as a tool, with 36% using it on a weekly basis and 94% planning to continue to do so. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Get in contact today to find out how we could help you! Drop us a line at hello@prohibitionpr.co.uk.

Video 62

Video Sports Film Employee 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. We call these people change agents. A: Definitely.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” This was a brilliant move and it’s a response well worth adding to the tool kit. Use your own product.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? Vice President, Marketing Technology. How do we then transform that problem into a headline? What do they write about?

Creativity 76

Creativity Product Launch Examples Energy 76

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Decide on what you want to do with your content – do you want to release a video on the same day on a weekly basis, for example?

YouTube 60

YouTube Brand Branding Analytics 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. If you need any advice on tools for dental care, we should chat. And it’s true! The benefits are endless.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60