Prohibition

AUGUST 25, 2023

Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. And video content can be the primary tool to support those efforts. #5.

Video 110

Video Marketing SEO Social Media 110

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Reputation Management? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Our Ultimate List of the Best PR Tools for 2018. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. All are powerful tools for creating positive coverage and customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MAY 11, 2016

You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry.

Crisis 120

Crisis System Product Launch Reputation 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Other tools will find their way to fill the gap. Why Should We Care if Twitter Flies Away? One CEO who knows how to do this is Elon Musk.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. In conclusion, a curated mailer is an essential tool for creating hype and buzz around your product and company.

Agency 52

Agency Marketing Creativity Consumer 52

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. Lastly, tools that can help to tie social engagement metrics back to online articles begin to showcase how traditional content resonates through social channels.

Analysis 40

Analysis B2C Case Study Product Launch 40

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Presspage

NOVEMBER 13, 2017

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Brand reputation: Similar to Domain Authority , except this is just for news. With Google News, brands could now become legitimate providers of news. What is Google News? But let’s start with the basics.

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

NOVEMBER 4, 2014

The company is getting accolades from other reputable marketers. This was a brilliant move and it’s a response well worth adding to the tool kit. EST — coincident with Apple’s big product launch event, which dominated the technology and mainstream press corps’ attention. Use your own product.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Live streaming events, Q&As or product launch. MarTech Advisor says 2019 will see growth in AI-powered data and tools, chat and creative AI and targeting and automation. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Brands are using influencers and other engagement tools to connect with consumers on a more personal level.

Media 100

Media Print Radio Consumer 100

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Prohibition

AUGUST 23, 2023

Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. A high engagement rate indicates that the content resonated well with the audience.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

But before assigning someone to take advantage of new tech tools to monitor coverage and sentiment, it’s best to review the framework for achieving meaningful results reporting. Perhaps training an existing staffer or considering a hire with data science experience can elevate the function for agencies.

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2020

Branding is an incredibly valuable marketing tool but, without a carefully planned, data-driven, targeted brand strategy, all the time and money invested is likely to be wasted. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand.

Brand 109

Brand Branding Publicity Consumer 109

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media from a reputable source your audience trusts is going to have the biggest impact. Don’t overlook earned media’s value as a powerful tool for gathering audience insights.

Content Marketing 40

Content Marketing Marketing Media Reputation 40