Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

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Measurement SEO Web Social Media 356

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

MARCH 15, 2022

After all, all PR firms are not created equal. . Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. So how do you determine whether an agency is the right fit for your needs? It gets results.

Agency 322

Agency Creativity Strategy Communications 322

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. 1 – Optimize your press release with effective formatting.

Case Study 210

Case Study Study Trends Web 210

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. Here’s an example: For Immediate Release.

How To 102

How To Examples Interviews Company 102

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You can stand out from competitors and draw more customers to your website. Marital status.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

MAY 12, 2022

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Press Release?

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Media Local Tools Report 96

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. The Best PR Tips for Your Small Business.

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PR Fuel

AUGUST 26, 2021

Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business? Keep reading to discover how a well-structured press release can boost business growth. Appear in Front of Your Customers.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Sword and the Script

MARCH 14, 2023

While I joke my writer’s heart broke in that moment, the reality is, ChatGPT took something I created for a client – and made it better – at least from their perspective. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. What Is a Press Release? Why Do You Need Them?

Examples 101

Examples Writing Product Launch Crisis Management 101

Solo PR Pro

DECEMBER 5, 2023

However, it is not always feasible to raise rates for your current clients. If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification. Here are three robust strategies to expand your financial streams while maintaining current rate structures.

YouTube 99

YouTube Course Financial Education 99

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Data about shoppers’ click actions on a large retailer’s website (think Amazon or Alibaba) would be a good example. It can be your good deed for 2021. ——– .

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Big Data Technology Data Energy 296

PR Fuel

APRIL 28, 2022

Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Read on to find out in this press release guide! Read on to discover the top benefits of creating press releases today! Reach Ideal Customers.

Writing 88

Writing SEO Consumer Crisis 88

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release.

How To 98

How To Newspapers Analytics SEO 98

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution.

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Newspapers Writing Strategy Pitching 144

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

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Agency Strategy Communications How To 195

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. You can demonstrate your values and build a loyal following. Consider the Angle.

Writing 76

Writing How To Media Guidelines 76

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned Media. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions). Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Branded content is typically produced by an organization to appear on a brand-owned platform like its website.

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Embrace AI and revolutionize your PR strategy today! These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup.

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Publicity Privacy YouTube Analysis 59

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. What Are Your Goals?

How To 105

How To Engineering Google Web 105

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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PR Fuel

AUGUST 10, 2020

In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. A press release can allow you to inform customers about your newest products, developments, and news related to your business. That’s okay.

Writing 77

Writing Report Company Examples 77

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. It is therefore imperative that you create content with your reader in mind from the outset.

SEO 174

SEO Engineering Google Writing 174

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact.

Communications 52

Communications How To Corporate Training 52

PRSay

DECEMBER 9, 2019

You’re not alone, and it’s because Hollywood is excellent at knowing how to push your buttons. As a PR pro, your goal is to drive great results for your company or client. A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. Big-budget blockbuster?

Film 143

Film Publicity Television Local 143

Buchanan PR

OCTOBER 26, 2022

Just because they won’t land a front-page story for your company doesn’t mean awards aren’t worthwhile. Here are 10 tips to make the most of an award: Write a press release for your own newsroom. Share the news proudly via your owned content. Promote the award in your next company newsletter.

Company 62

Company Engineering Social Media Writing 62

PR Fuel

MARCH 8, 2022

Creating and distributing your own press releases can feel stressful and time-consuming. Instead, consider a press releases distribution service this year. Use these tips to find the best press release service today! Outline Your Goals. Not sure who to hire? Review Their Outlets.

How To 52

How To SEO Engineering System 52

Cision

JUNE 16, 2016

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. Embracing the multi-touch attribution model will provide you an in-depth understanding of your efforts and push business forward. Do you know how people hear about your product or service? Be a trailblazer in your office.

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Data Survey Consumer Examples 120