PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. But it does need to be an ending to the story which creates the catharsis.

Storytelling 137

Storytelling Film Blogging Video 137

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No.

Storytelling 60

Storytelling Writing Conference Radio 60

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

Pitching 92

Pitching Publicity Meeting Storytelling 92

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across. Then, present your new information as directly as possible–this is third base. “If we’ll lose this client.’

Reddit 100

Reddit Storytelling Meeting Case Study 100

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. Be emotive. Be original.

Storytelling 73

Storytelling Data Communications Technology 73

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 135

Publicity Journalism Storytelling Survey 135

Stern + Associates

NOVEMBER 4, 2022

Here is what I’ve learned about how to manage those anxious feelings that can creep up before a formal presentation on stage or simply a Zoom call. Once at a conference, I was unexpectedly asked to present our program results to a client’s board. Practice storytelling. Find a way to release your nervous energy.

Energy 103

Energy Conference Hotels Storytelling 103

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 161

Communications Storytelling Film Training 161

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Ethical Voices

JUNE 12, 2023

They’re presenting almost a binary solution set. I’m in the middle of working with a client where there are six messaging guides I have to write. Is there a way to push or advocate to find that happy middle? That’s what we ended up doing. That’s hard work, I will tell you.

Ethics 69

Ethics Storytelling Communications Training 69

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. In this presentation, we'll walk you through seven ways combining customer data with artificial intelligence can forge insights that can be used to create better, more targeted content that will connect and engage readers and deliver on conversion goals.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 186

Enterprise Tools Technology Privacy 186

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Better Writing Blogs. Authentic Storytelling Project. The Muse addresses all aspects of work and career life. Not strictly PR, but that’s one of the reasons we like it. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. In the present, it’s the era of on-demand.

Media 120

Media Storytelling Content Marketing Journalism 120

The Hoffman Agency

FEBRUARY 16, 2021

My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website. And with that, the agency has helped me to become a better storyteller. You become hyperaware of writing styles and learn how create your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

PRSay

OCTOBER 25, 2023

After her General Session presentation on Oct. Your guests are naturally gifted storytellers. With these conversations (guests have included Michelle Obama, Kerry Washington and José Andrés), Norris opens a window into the connections between food, family, culture and identity. 16 at ICON 2023 in Nashville, Tenn., You just follow that.

Interviews 137

Interviews Video Storytelling Measurement 137

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

MARCH 1, 2022

I was a curious kid who loved writing things down. Read their past interviews or presentations to understand the topics and themes that come up frequently to give you insight into their areas of passion. Once your notebook is full of clues, write an agenda for your interview. Write your story. Be curious.

Interviews 99

Interviews Writing Internal International 99

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 4/ Think like a journalist - Present your message in a journalistic format. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Ishmael's Corner

OCTOBER 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. I came across Gavin McMahon last year, listening to his webinar on presentations. The post “Dirty Rhetoric” Delivers Clean Path to Better Communication appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Communications 60

Communications Storytelling Publicity Writing 60

Ishmael's Corner

JANUARY 4, 2017

The Art Of Storytelling In Business Communications And Public Relations. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. Techniques For Effective Business Communications. You can’t make this stuff up. If you stretch.more.

Communications 63

Communications Storytelling Publicity Media 63

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. That’s the way uh-huh uh-huh, I hype it Rupert Goodwins writes: “…quantum computing seems to crop up about one year in two.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. Yet, truth be told, content marketing is nothing new. but definitely old.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication.

Chemicals 60

Chemicals Storytelling Construction Study 60

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Successful storytelling results from setting a tone and maintaining it throughout your posts. Learn how to successfully use Instagram to tell your brand’s story with these five tips.

Instagram 120

Instagram How To Trends Storytelling 120

Shift Communications

JULY 3, 2019

The opening keynote speaker was Tory Starr, Director of Social Media at WGBH, which was a presentation that I found especially interesting. Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Where is social media going? Maddie Peters. Account Coordinator.

Social Media 98

Social Media Media Storytelling Mobile 98