Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

Pitching 96

Pitching Publicity Meeting Storytelling 96

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No.

Storytelling 60

Storytelling Writing Conference Radio 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Better Writing Blogs. Authentic Storytelling Project. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 96

Survey Industry Leadership Study 96

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication.

Chemicals 60

Chemicals Storytelling Construction Study 60

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Five years ago, no one expected their PR firm to have video storytelling capabilities. What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Her Leadercast Live presentation covered the 5 Lies of Culture : 1. Culture building is a requirement of leadership. One size leadership does not fit all. Here are the highlights. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

Solo PR Pro

APRIL 23, 2019

A prime example is their current partnership with the Please Touch Museum, an interactive museum for children based in Philadelphia, where PNC is the presenting sponsor of a new permanent exhibit, Cents and Sensibility Fun with Money. Expand Thought Leadership.

Community 45

Community Publicity Construction Television 45

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Capitalizing on these long-tail keywords present a great opportunity for content marketers. Aim your crosshairs on creating great content. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

PRSay

MARCH 13, 2024

Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. Write about the impact, not the event.

Energy 170

Energy Community Writing Training 170

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. being called sweetie, or honey during client presentations). However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

Beyond PR

JANUARY 18, 2018

Read on for a few key highlights from the discussion, and you can download the recorded presentation here. My co-presenter James McQuivey calls this the “ end of advertising as we know it.”. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. being called sweetie, or honey during client presentations). However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Well, the answer to that question depends on how you present the numbers. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

NewsWhip

MAY 12, 2021

So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that. In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

Presented by Marcus Sheridan of TheSalesLion.com. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 31) Kerry O’Shea Gorgone. MarketingSmarts Podcast. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. Also see PR and Storytelling; Off Script No. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet.

Social Media 93

Social Media Marketing Media Creativity 93

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Jacqueline Laster. this summer?

Groups 60

Groups Internal International Conference 60