Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Karen Freberg

NOVEMBER 30, 2018

Our last class featured two presentations from the class about what they found during their semester long project in creating a strategic PR plan. Testing out new tools for storytelling. Here are the group’s presentations using Adobe Rush: Katie and Berry’s Group : Candice and Megan’s Group.

Groups 66

Groups Tools Video Storytelling 66

Solo PR Pro

MAY 21, 2019

Her Leadercast Live presentation covered the 5 Lies of Culture : 1. You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Culture is someone else's job.

Leadership 55

Leadership Employee Airlines Construction 55

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. being called sweetie, or honey during client presentations). KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. being called sweetie, or honey during client presentations). KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

AUGUST 17, 2014

Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software. Others now describe themselves as storytellers, content curators or narrators.

Education 87

Education Training Policies Crisis Management 87

Stephen Waddington

FEBRUARY 23, 2019

Here’s the presentation deck. If you’re a student studying PR I hope that you’ll find this presentation deck and blog post useful. It’s my fourth-year teaching at the university as a Visiting Professor. PR is inherently practical. A dissertation is an opportunity to explore a topic that will set you up for a job once you graduate.

Ethics 60

Ethics Interviews Storytelling Pitching 60

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Louis Cardinals.

Groups 60

Groups Internal International Conference 60