Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Better Writing Blogs. Authentic Storytelling Project. The Muse addresses all aspects of work and career life. Not strictly PR, but that’s one of the reasons we like it. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. See all of Ekaterina’s visual storytelling tips here.

Media 120

Media Storytelling Content Marketing Journalism 120

The Hoffman Agency

FEBRUARY 16, 2021

My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website. And with that, the agency has helped me to become a better storyteller. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Ishmael's Corner

JANUARY 4, 2017

The Art Of Storytelling In Business Communications And Public Relations. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. Techniques For Effective Business Communications. You can’t make this stuff up. If you stretch.more.

Communications 63

Communications Storytelling Publicity Media 63

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? It’s the present, but most brands don’t see that. They’re the best reporters.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Konnect Agency

AUGUST 9, 2019

Meditation can help you slow down and feel present in the midst of your constantly supercharged state and the fast-paced environment you just left at your desk. Try a storytelling podcast like Imagined Life , or marketing and business talks from GaryVee. Take 15 minutes to reflect on your day in a journal or with a friend.

How To 40

How To Exercises Energy Storytelling 40

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. For the PR pro, this presents opportunities to help explain the benefits of blockchain to client audiences and to secure information released on behalf of clients. Source: [link]. Target valid news sites that will be recognized as an eligible publisher by Google.

Trends 45

Trends Google Crisis Management Data 45

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. American Fire , by Monica Hesse.

Storytelling 28

Storytelling Education Television Government 28

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Capitalizing on these long-tail keywords present a great opportunity for content marketers.

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

Beyond PR

JANUARY 18, 2018

Read on for a few key highlights from the discussion, and you can download the recorded presentation here. My co-presenter James McQuivey calls this the “ end of advertising as we know it.”. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing.

Writing 84

Writing Google Meeting Airlines 84

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. Put on your storytelling cap and head over to my website to choose your questions! My direct boss was very supportive and insisted I respond in writing to each and every criticism.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 12, 2021

So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that. In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78