Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

MARCH 18, 2016

We all have certain memories about spring that stand out to us, and your content should be the same. A consistent voice across your writing, visuals, etc. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. Five years ago, no one expected their PR firm to have video storytelling capabilities. What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 96

Survey Industry Leadership Study 96

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. When I think of someone who is genuine, I usually also find the following traits to be present: Honesty. And it’s our human nature to smell a lie from a mile away.

Writing 120

Writing Storytelling Brand Branding 120

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Instead of announcing the actual winner, “Moonlight,” the presenters read, “La La Land.” The same goes for writing articles or scripts.

Film 80

Film Social Media Storytelling Writing 80

Critical Mention

OCTOBER 9, 2019

Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling.

Social Media 75

Social Media Marketing Media Instagram 75

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash to the present day, where the system is being adopted by users, and initial positive feedback. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85

Prohibition

JUNE 17, 2021

Carefully take the time to plan ahead to work out the cost of things so that you’re not presented with any surprises halfway through the project. So, think if our budget is X and above, our video content could look like this or if its Y, the final content may look like this. Write a good script.

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post.

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. What hurts your content is how you present your topic. When you write, always keep your audience in mind. . Writing in a conversational tone is critical.

Industry 87

Industry How To Writing Content Marketing 87

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. What hurts your content is how you present your topic. When you write, always keep your audience in mind. . Writing in a conversational tone is critical.

Industry 73

Industry How To Writing Content Marketing 73

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Write for your target audience. Write to a high standard. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

Waxing UnLyrical

NOVEMBER 2, 2015

Photography 101 for PR, Marketing and Life in General. .” 4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. Five Ways to Give Your Presentation a Visual Makeover. ” You can thank me later. 5 Tips to Get in Your #Creative #PR Groove.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Visually consistent content can also help you convert. Save time and money. Of course, developing brand guidelines is neither easy nor inexpensive. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. You can even display your own presentation on the screen in the simulation.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Content creation is merely experiencing the next wave of its evolution. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. Present a clear game plan for implementing a centralized content strategy. Our content maturity model and content strategy playbooks can help.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. Batch Content.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. Why do you you write your blog? That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111