ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. ChatGPT is not new, but it dominates our conversations.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Axia PR

NOVEMBER 3, 2020

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Measurement 62

Measurement Agency Company 62

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

For many, the answer is something like “increase visibility” or ”promote our new product.” Are our goals realistic? What do you know about our industry? What do you think of our company or brand? Is our budget realistic? Is our budget realistic? And those are good goals, but it helps to dig deeper.

Agency 234

Agency Energy Resources Internal 234

Business Wire

JUNE 10, 2021

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases. This blog post showcases some of our best – and free! press release enhancements designed to increase the appeal and usefulness of your news to your readers.

Blogging 398

Blogging Internal International Media 398

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. Breakthrough creative.

Agency 421

Agency Creativity Advertising Advertising 421

Business Wire

OCTOBER 4, 2021

For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Blogging 415

Blogging Customer Service Engineering Technology 415

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. Clients include Yahoo, Crunchbase, National Cybersecurity Alliance (NCA), DoubleVerify, Ericsson, and more.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MARCH 16, 2021

It is time for us to add an intern to our team! Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Diverse range of clients. Summer Fridays.

Internal 323

Internal International Communications B2B 323

Flack's Revenge

OCTOBER 31, 2022

We are wired to respond to emotions vs. logic , blame our reptilian brains. However, over the years we’ve had quite a few clients who did not want us to lead with negativity or fear in our PR pitches. Since it is Halloween, I thought it would be good to ask our teams: Why does fear work in PR? Any examples?

Sports 218

Sports Pitching Examples Report 218

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. for three days for the return of our annual company staff retreat.

Travel 318

Travel Training Pitching Course 318

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Amazing clients. Working in PR, you hear stories about challenging clients, but they are rare. This past year, our team has supported two IPOs for ad tech clients, with another on the way! Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

PRSay

FEBRUARY 7, 2024

PR people need journalists to help us tell our stories to a wide audience and give our stories the third-party endorsement and credibility. I also didn’t understand how to work with clients or how to deliver results for clients, so there were bumps for me. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

Onclusive

AUGUST 8, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. Episode 1: Welcome to Onclusive Clips The PR & Comms profession has to consistently rise to new challenges in our digital-first world.

Reputation 195

Reputation Video Industry Media Relations 195

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 370

Data Groups Measurement System 370

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

Like any other professional services business, we answer to clients as well as our own individual managers. Whether it’s a walk around the block, a social media break, or a few peaceful minutes petting my dog, I can recharge my dopamine level to adjust my mood and resume producing high-quality results for my clients.

Agency 329

Agency Reputation Communications Corporate 329

Presspage

APRIL 11, 2024

“We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. We just thought of it as our ‘page for the press’ or our ‘press page’”, recalls Tim. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

To commemorate this day and celebrate PR colleagues across the world, we’re sharing some of the best PR advice we’ve received in our careers. I had inadvertently included the wrong media story in a daily monitoring report for our client. It was a small error but the client caught it and flagged it for us.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Clients pay us for our recommendations, so we do everyone a service when we share them. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions.

Leadership 174

Leadership Financial Employee Google 174

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

In this current environment of competition for tech talent acquisition, many clients are prioritizing entering for recognition of their company culture as in AdAge Best Places to Work. Tech providers can demonstrate their excellent customer success by earning awards for client service. Awards do not stop at product solutions.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Prior experience in a client-facing role.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. The post Can Ethical PRs Represent Unethical Clients?

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

JUNE 27, 2022

It’s useful to gain insight on planned stories and to let them know about your clients informally, but most importantly, you want to get to know them. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. In short, there’s no hard news.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Government officials often talk about the need to “tell our story better.” ” And most PR professionals have known a client who’s in denial — about his organization’s problems, his own reputation, or just reality in general. Clients deserve the truth, but what if they can’t handle it?

Reputation 334

Reputation Television Internal International 334

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Then there’s the risk of being misinterpreted by clients. To put a face to our emails. But a reflexive objection about news value isn’t a good response to a client announcement. But playing the numbers game isn’t a good idea.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve sat in on calls with clients themselves, affording a glimpse into another company. Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. A good barometer for success is looking at work the agency has done for previous clients, particularly those in your sector.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

On behalf of PR people everywhere (or at least my peers and me), here is our wish list: . A top earned media story for a client always feels like a gift — even if we strategize and work for it for weeks at a stretch. Our wish list includes high-level stories in top business and tech media outlets that advance client goals.

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 28, 2022

The implication is that its team is free to offer top creative and client-centered work. What’s more, it translates into real and tangible benefits for clients. It not only leads to speed of execution for clients, but it promotes staff mobility. For PR firms, independence can mean subtly different things. Faster decisions.

Agency 351

Agency Creativity Corporate Internal 351

PRSay

DECEMBER 7, 2023

For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.” Our survey suggest that young journalists and journalism students consider diversity, equity and inclusion a priority in their field.

Journalism 177

Journalism Real Estate Survey Report 177

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” Here are some classic responses: “Our people set us apart. ” “Our products are very high quality. In our role, sometimes it helps to play the “non-expert.” Dig deeper.

How To 310

How To Transportation Software Employee 310