Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Stick to your plan!

Local 227

Local Energy Agency Policies 227

Cision

MAY 26, 2017

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. What drew you to the field of PR? I always loved to write.

Analytics 227

Analytics Measurement Pitching Travel 227

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. lens to planning for our clients. Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Cision

JUNE 29, 2016

The PR industry is constantly evolving. Marketers are partnering with (or hiring) data scientists to sift through all the information, letting computers look for insights and patterns that help them understand who they’re talking to and what to say to them. Why is analytics so important for PR and marketing?

Analytics 215

Analytics Measurement Big Data Data 215

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Michael Ares, MDA Corporate Marketing, LLC.

How To 104

How To Fashion Banking Industry 104

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. The Inquiry. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. – The client was so incredibly thorough in her responses.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Mindful Marketing

MARCH 7, 2016

.” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., We caught up with Cheryl to find out how she sees PR evolving, differences in PR in the UK vs the U.S., and what’s on her radar from PR tech to personal time. UK and Europe.

Communications 50

Communications Marketing Travel Pitching 50

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. There are a lot that come to mind, but I suppose covering Tesla for eight years has been one of my wildest rides. Describe the craziest or most fun story you have written.

Transportation 91

Transportation Meeting Report Media 91

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. These are the questions and my answers. When is the best time to do PR? These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 17, 2016

PR is not one-size-fits-all. Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. What do you like most about working in the PR industry? Also, creating the strategy and implementation that truly helps the client meet their goals.

Employee 120

Employee Agency Meeting Strategy 120

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved.

Measurement 50

Measurement Comparison Analytics Agency 50

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. I look back at my career and even now, I think what is facing our industry…it’s the blurred lines.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. My favorite part of PR is that no day is the same. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

Strategy 52

Strategy Real Estate Media Pitching 52

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. To do this, I used SeeDepth to set up campaigns for the company and each of its competitors.

Measurement 60

Measurement Analytics Agency Data 60

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? In my 25-year career. At the heart of it, I am a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Ethical Voices

AUGUST 22, 2022

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. What is the one tool or word, PR pros should retire. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. How did you get your start in PR? How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. What did I know about bowling?

Sports 112

Sports Agency Interviews Travel 112

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Apart from anything else a leader must have a bit of charisma. The manager must manage every day from 9 to 5 or 9 to 6. But we have a market. and our speaker is Maxim Behar. Hello, how are you?

Leadership 59

Leadership Social Media Creativity Ethics 59

Ethical Voices

SEPTEMBER 19, 2022

He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? I’m originally from the UK and have a degree in public relations and communications. I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic.

Ethics 83

Ethics Radio Sports Facebook 83

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Advice please? Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. On Wednesday, January 21, 2015, at 8:30 p.m.

Community 150

Community Education Twitter Financial 150

ImPRessions - Crenshaw Communications

MAY 25, 2017

But things are about to get real, so all parties need to be on their toes to ensure success from this point. Transitioning from the PR proposal to the working plan often includes a review of goals and objectives. Transitioning from the PR proposal to the working plan often includes a review of goals and objectives.

Agency 120

Agency Meeting Web Writing 120

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. Pithy titbits that spark lightbulb moments with potential clients. Pithy titbits that spark lightbulb moments with potential clients. Aaaarrreuuughhwhattheheck! Facts for all seasons.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. My 2nd time with the org, + my 18th year in the news industry. Keosha (@Keosha) April 13, 2017.

Financial 88

Financial Measurement Communications Agriculture 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

OCTOBER 15, 2023

I'm Sasho Kadiev and my guest on today's show is Maxim Behar. One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maybe in the eastern part of Europe, it’s called public relations, but there are many countries that use the term PR.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Every once in a while, an organisation goes the extra mile to keep its customers happy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52