ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. How you must position the company or product in the media, for example. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. When people share content, they become advocates for your ideas and products. The key idea here is that the economic value of content marketing does not come from content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. For Content Marketing, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” They want new data, better data, and superior advice. A subreddit upended the stock market, and Bitcoin almost got to the moon. The company came up with an entirely new strategy to address COVID. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Myth: An innovative product will generate its own PR. But most businesses aren’t marketing that kind of “lightning in a bottle.”

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

DECEMBER 14, 2017

Clear Content Categories. Gone are the multitude of content categories at the top of the blog page. And best of all, you’ll no longer find the same content filed under multiple categories. Cision® Product News — Keep up with everything Cision. Simple Newsletter Subscription Options. Recent Posts.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. If you don’t disclose the numbers, you risk having the news passed over by busy reporters. While most VCs wouldn’t miss a chance for news coverage, PE tends to be secretive and reclusive.

Corporate 94

Corporate B2B Company Marketing 94

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

It’s less expensive to amplify earned coverage with paid media or marketing tactics like SEM, email marketing, and paid social. The most significant benefits aren’t even about marketing; they include fundraising and recruiting as well as brand-building and customer acquisition. Think outside your industry.

B2B 232

B2B Agency Energy Media Relations 232

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Create marketable quarterly/weekly reports. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 136

Government Survey Ethics Media 136

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco.

Industry 0

Industry Communications Software Hotels 0

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 is officially a wrap.

B2B 208

B2B Trends Retail Privacy 208

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Not all technology products have a secret sauce. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

AUGUST 9, 2022

PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Because SaaS businesses rely on word-of-mouth referrals and social media buzz for growth, public relations can help get the word out about their product offerings.

Company 78

Company Strategy Software Writing 78

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. suggests relevant journalists pitch based on your news. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. Some of the larger and older vendors have become a patchwork for products sewn together. User interface. Publicly traded.

Software 81

Software Corporate Publicity Technology 81

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

NewsWhip

JUNE 14, 2023

At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

OCTOBER 18, 2018

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. The news calendar includes significant external dates that might have an impact on an external announcement.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Data-driven coverage can establish a brand as a category expert or leader. It’s pull marketing 101. These audiences look for category insight and find… you! Media love data.

B2B 147

B2B Data Retail Survey 147

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Events can be utilized for more than gathering sales leads and meeting with clients.

Company 222

Company Trade Shows How To Product Launch 222

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches.

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. The company has done a couple of things historically that allow it to stand out in the market. Notified (formerly Intrado).

Software 152

Software Tools Print Technology 152

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? ” #2 Embrace Food Marketing Trends . Johnna Rossbach Senior Connected Marketing Manager with Pacific Foods.

Marketing 62

Marketing Retail Consumer Trends 62