Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Each category has a narrative, a story arc that starts with invention and ends with obsolescence.

Enterprise 156

Enterprise Big Data Technology Analysis 156

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . It’s PR, not ER. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. How you must position the company or product in the media, for example. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 12, 2022

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets.

Real Estate 156

Real Estate Case Study Technology Education 156

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” They want new data, better data, and superior advice. A subreddit upended the stock market, and Bitcoin almost got to the moon. As a result, the way financial companies talk to the public had to change as well. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. Yet there’s a tendency I’ve observed over the last few years that suggests companies are increasingly reluctant to disclose the value of those transactions.

Corporate 94

Corporate B2B Company Marketing 94

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. For Content Marketing, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.

SEO 130

SEO Content Marketing Marketing Software 130

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. It’s less expensive to amplify earned coverage with paid media or marketing tactics like SEM, email marketing, and paid social. Think outside your industry. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. So, it may well be simply a slow time of year for these companies.

Software 125

Software B2B Pitching Data 125

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. News stories that were of mild or moderate interest in the past are now very difficult to get placed.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. The prevalence of such attacks places a premium on cyber security, and those who provide critical security services can take advantage of the market’s growing demand. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 136

Government Survey Ethics Media 136

PRSay

JULY 14, 2023

28, the Category 5 storm brought 155-mile-per-hour winds and a water surge that killed more than 150 people in the state and left millions more without electrical power. The Florida Power & Light Company supplies electricity for 12 million people in the state. When Hurricane Ian made landfall on Florida’s Gulf Coast last Sept.

Crisis Communications 80

Crisis Communications Crisis LinkedIn Social Media 80

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products.

Industry 0

Industry Communications Software Hotels 0

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Secret Sauce Origin Story. But what is Retsyn? Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 is officially a wrap.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

APRIL 2, 2019

These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting. A C-level executive is the face of the company and often its brand. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”.

Conference 160

Conference Leadership LinkedIn Social Media 160