5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Be inclusive in the storytelling.

Strategy 78

Strategy Marketing Local Groups 78

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Sometimes the communities and groups that generally share your opinions may not be upholding your values. Start with THINK : “T” is Timing.

Communications 196

Communications Storytelling Groups Community 196

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I always loved talking in front of large groups of people, and thought it was even more fun to tell stories to those groups. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 94

Automotive Meeting Report Journalism 94

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. brand promise. How have communications evolved in recent years?

Storytelling 308

Storytelling Local Airlines Technology 308

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 75

Radio Television Media Local 75

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Create online forums, host local events, or collaborate with like-minded brands. Sometimes it’s best to let the customers be the storytellers. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

The Hoffman Agency

MARCH 21, 2024

This has included continued investment in infrastructure to stimulate economic growth, keeping inflation in check and providing support to disadvantaged groups despite global instabilities and the resounding impact of the pandemic. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector?

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. A native grasp of PR, media, and visual storytelling. Timing helps, too. They’re authentic.

Interviews 200

Interviews Groups Storytelling Social Media 200

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

APRIL 23, 2019

An embargo, on the other hand, means reaching out to a group of media in advance about an announcement and sharing the news with them, with the stipulation being that their stories can only be published at a certain time. See this post for more PR storytelling tips. This is where the size of a round comes into play.

How To 149

How To B2B Pitching Storytelling 149

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Cision

AUGUST 23, 2017

During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service storytelling We shared everything we learned. Set up a home studio for video training sessions and webinars.

Software 78

Software System Training Enterprise 78

Deirdre Breakenridge

SEPTEMBER 19, 2016

While I was recently living in London for a month, I attended the 300 th Meetup celebration for a successful local group called “ Interesting Talks – London.” At each of the group’s gatherings, attendees listen to talks on personal development, psychology, and other interesting topics. How positive were they? Enjoy hiking?

Community 150

Community Groups Travel Local 150

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism. If you have enough subscriptions, donate. Get out of your media bubble. This is a tough one. Follow the money.

Journalism 209

Journalism Radio Local Study 209

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

million donated to national and local charities. Something smaller and simpler can also work; look at this local Whole Foods store’s move to “mother” a goose and goslings in its parking lot. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Communications Conversations

NOVEMBER 7, 2014

Let’s give this a try… Changing… David Pendery recently started his new gig as director-communications at United Health Group. Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Congrats, David! Nice work, SP!

Sports 124

Sports Mobile SEO Storytelling 124

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. For example, gain experience with a group or society at university and do some PR for them, whether that’s for a virtual event now, a service they provide or a cause they’re fighting. How can we encourage potential students to study PR and comms?

Google 119

Google Data Government Social Media 119

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. This includes newsletters, closed Facebook groups and social media pages, among other places. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MAY 31, 2018

It’s at this time when a group needs to build an audience. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Storytelling, and a strong backstory helps engage music fans. W North is hiring talent from local universities. We typically get 30 to 50 CVs per job.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. How do you do it? –John. Author: John P.

Television 76

Television Groups Storytelling System 76

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 67) “I’m a storyteller.”. (click image for higher resolution). 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Mora Communications

OCTOBER 2, 2017

Effective PR is effective storytelling. One advantage of PR is the ability to establish credibility for a practice or company in the minds of the audience or targeted groups by capitalizing on the influence of the media. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

Cision

MARCH 31, 2016

I’m also looking forward to working with a great group of people with a wide range of skills and experience. I’m a big film buff; and talk about a good storyteller. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150