Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

Ishmael's Corner

MAY 26, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. Techniques For Effective Business Communications.

Storytelling 215

Storytelling Meeting Groups Communications 215

Ishmael's Corner

AUGUST 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. The post Five Storytelling Techniques to Give Business Communications Liftoff appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Communications Groups Data 60

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? Many of the most admired companies have strong founder or CEO stories.

How To 98

How To Corporate Storytelling Conference 98

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance.

Communications 182

Communications Sports Journalism Fashion 182

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

Content Marketing 48

Content Marketing Storytelling Brand Branding 48

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Sometimes the communities and groups that generally share your opinions may not be upholding your values. Start with THINK : “T” is Timing.

Communications 196

Communications Storytelling Groups Community 196

Sword and the Script

MAY 9, 2023

Asking reps to create a plan for how they would use new collateral in their sales motions drove a 98% increase in the likelihood of use over the control [group], which was not asking the reps to do any learning activity.” Storytelling enhances value. Storytelling can be a powerful sales tool.

B2B 81

B2B Storytelling Marketing Case Study 81

Stern + Associates

SEPTEMBER 14, 2016

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

Storytelling 48

Storytelling Strategy Marketing Groups 48

5W PR

JANUARY 17, 2024

Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light. Creating compelling narratives that showcase the impact of the defense technology surpasses the technical jargon and connects with audiences on an emotional level.

Publicity 78

Publicity Brand Branding Ethics 78

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Setting a group environment.

Storytelling 136

Storytelling Video Groups Conference 136

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro - our private Facebook group is available 24/7. Chats public speaking storytelling'

Storytelling 59

Storytelling Publicity eBook Leadership 59

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 85

Public Affairs Communications Radio Television 85

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.

Storytelling 40

Storytelling Brand Branding Advertising 40

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Be inclusive in the storytelling.

Strategy 78

Strategy Marketing Local Groups 78

PRSay

APRIL 28, 2022

Among the new APRs: Allyson Pittman Gattin, APR, PR director at The Peacock Group, Little Rock, Ark. This professional family tradition meant I was raised by storytellers, people who understood the power of their words. This feat is a PRSA milestone: The first three-generational family to earn their APR.

Storytelling 141

Storytelling Study Education Resources 141

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

JULY 8, 2019

Focus groups and surveys can be a great indication, but they are both vulnerable to the fact that what people say is not often what they truly think. . As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.

Storytelling 28

Storytelling Data Travel Writing 28

Ishmael's Corner

JUNE 23, 2018

The Art Of Storytelling In Business Communications And Public Relations. Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. Techniques For Effective Business Communications.

Storytelling 121

Storytelling Groups Consumer Examples 121

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 153

Communications Storytelling Film Training 153

PRSay

NOVEMBER 1, 2023

Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. But the storytelling aspect of what ESPN does — and how it can relate to PR — is finding that human element, finding a way to connect to whoever your consumer group or stakeholders are, to make that connection.

Sports 75

Sports Ethics Television Storytelling 75

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Emphasize the availability of support groups, counseling, and resources. Then, tailor the marketing messages accordingly. This understanding will allow for a more compassionate and relatable approach.

Marketing 88

Marketing How To Ethics Insurance 88

PRSay

FEBRUARY 25, 2022

“Companies are looking for authentic storytellers and authentic representation.”. The latest in PRSA’s “Diverse Dialogues” series, the panel discussion was hosted by the PRSA Diversity & Inclusion Committee and the PRSA Black Voices Affinity Group. Woods was one of four panelists during PRSA’s Feb. Mentors and advocates.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Wadds Inc.

OCTOBER 5, 2023

She aimed to humanise the crisis through first-person storytelling. Social media is now weaponised in wars to dehumanise groups and spread atrocities. After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories.

Communications 98

Communications Crisis Social Media Storytelling 98

Stern + Associates

MARCH 17, 2023

That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. This year we’ll emphasize our storytelling skills as the gateway to cutting through the noise and chaos to build a greater narrative of order and solutions in the media.

Media Relations 105

Media Relations Media Storytelling Report 105

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Be sure to also visit our LinkedIn Group to share your ideas. On Wednesday, March 22 nd , at 8:30 p.m. And much more!

Radio 170

Radio How To Community Storytelling 170

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Sometimes it’s best to let the customers be the storytellers. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

DECEMBER 22, 2023

Managing the multiple perspectives of group members is a challenge under normal circumstances; adding in the element of conflict, can create tension. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country. Participate in reflective dialogue.

Crisis Management 119

Crisis Management Crisis Crisis Communications Ethics 119

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. When you pinpoint a specific group or groups in your messaging, you leave others feeling disconnected from your message because they can’t relate.

Communications 209

Communications Policies Storytelling Groups 209

5W PR

OCTOBER 6, 2023

Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. Customer involvement Inviting customers to participate in product development decisions through surveys or focus groups not only empowers them but also strengthens their emotional connection to the brand.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

OCTOBER 12, 2018

On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Conference 95

Conference Internal International Storytelling 95