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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? Find your organization’s best stories.

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Discovered by Porsche: the Art of Storytelling

Presspage

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. pages per session in 13,158 sessions.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. That is not to mention the 10,000 local people who are employed there today. I felt like I had a duty to them all to speak up. I played open age rugby from age 15.

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 92
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How to Tap Into Culture for Travel PR Strategies

5W PR

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78