PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads.

Analytics 81

Analytics Comparison Google Interviews 81

Communications Conversations

APRIL 9, 2020

If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Content production will wane–for a while.

Social Media 169

Social Media Trends Media LinkedIn 169

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! And, they do need to have the ability to manage social content systems. Super confused right off the bat. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer.

Social Media 82

Social Media How To Instagram Media 82

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. Aside from the changing face of today’s competition, many companies also lack innovation in what they produce. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation.

B2B 120

B2B Marketing B2C Employee 120

Communications Conversations

MARCH 24, 2022

Marketing planning 101. 2 – When it comes to content, focus on what’s interesting to your buyers. Instead of sharing content about your current employer all the time, focus on content you believe is interesting to your buyers. Do your part to support them and lift them up through content on social media.

Brand 88

Brand Branding Social Media LinkedIn 88

ImPRessions - Crenshaw Communications

APRIL 2, 2019

A C-level executive is the face of the company and often its brand. Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021. We also need to ensure we maintain a duty of care when asking supporters to engage in social media content.

Ethics 178

Ethics Publicity Enterprise Groups 178

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Doctor Spin

MARCH 20, 2023

We’re facing a content explosion of epic proportions. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

FEBRUARY 5, 2023

Like this: Table of Contents 4 Ways AI Can Break Capitalism 1. Dissolving Value of Human Labour 4. This has impacted many industries already and allowed major tech companies to dominate markets by imposing artificial scarcity. Disrupting Supply and Demand Further 2. Eliminating Wealth Creation Distribution 3.

System 52

System Technology Data Industry 52

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

APRIL 19, 2022

Treat it like editorial content (because it is). You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people.

B2B 102

B2B Twitter Brand Branding 102

PR in High Definition

FEBRUARY 27, 2023

Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. With video, you can peel away the shiny presentation and just be a human talking to another human.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

SEPTEMBER 23, 2020

While our team misses the excitement of tens of thousands of marketers descending upon Boston in person, it’s been nice to catch the informative sessions from the comfort of home. One of the best sessions we’ve seen so far was from Nancy Harhut ( @nharhut ): 10 Scientific Secrets That Make Your Content Impossible to Ignore.

Examples 88

Examples Marketing Reputation Company 88

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. Humans are hardwired for stories. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower.

Marketing 64

Marketing Storytelling Travel Corporate 64

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Let’s give Potter’s small-business owner persona the name Sam. What’s a buyer persona?

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Critical Mention

OCTOBER 29, 2018

Here are just a few of the steps he took: Facing controversy head-on. The spot cast James in a humanizing light and also showed he wasn’t afraid to address his departure from Cleveland directly. Like anybody successful in any venture, James is always trying new ways to create content and reach audiences beyond basketball fans.

Sports 117

Sports Film Television Transportation 117

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. COVID-19 is an accelerator on practice and a disruptive force on content and media.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. How can we answer that call when a sense of humanity is needed, now more than ever? Is there one? Source: Twitter.

Crisis 92

Crisis Marketing Healthcare Resources 92

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. How often do you post them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

FEBRUARY 17, 2019

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet. Over six sessions we’ll help you create content, build a network and get ahead. Professional blogging is changing as people find new ways to create content and build networks.

Mobile 79

Mobile Local Tools Community 79

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. The empathy marketing problem. It’s also a hell of a lot cheaper.

Marketing 82

Marketing How To B2B Exercises 82

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. The human angle can help you reach new contacts to reach out to and it opens your piece up to features desks as well.

Case Study 120

Case Study Study Local Pitching 120

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Machine learning and deep learning are terms that could make any marketer’s head spin. Machine learning and deep learning are terms that could make any marketer’s head spin.

Marketing 47

Marketing Data System Conference 47

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them. Maybe we talk about owned content, maybe we talk about social. It is like electricity.

Ethics 105

Ethics Data Training Agency 105

PRSay

JULY 25, 2018

For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. I’ve been editing marketing and PR professionals for a long time … and that [lack of style and voice] is the downfall of many professional communicators. It’s the art of developing a habit.”.

Writing 103

Writing Conference Internal International 103