PR for Anyone

JUNE 9, 2021

You can also see what they are posting on social media and get a feel for what they like and are interested in. Why is this PR story relevant : This is a smart way to get your product massive visibility. She sent Dylan samples with a note that said “I heard you say you loved to top your hotdogs.: My normal favorite.

How To 130

How To Television Pitching Fashion 130

PR for Anyone

OCTOBER 13, 2021

That is why you want to grow your email list. I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” I also love using www.Canva.com. . Make it easy for people you meet to get your free offer.

Real Estate 130

Real Estate eBook Privacy Video 130

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

PR for Anyone

OCTOBER 18, 2021

Why is this PR story relevant : This is a unique product that can be very useful to women everywhere, especially those traveling alone. Why this pitch appealed to the media : The news anchor has her own segment where she features products she loves called Laura’s Likes. Free PR Interview Transcript. Time for Laura’s Likes.

Hotels 130

Hotels Pitching Fashion Travel 130

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025.

Newspapers 59

Newspapers Print Media Social Media 59

Mindful Marketing

MAY 8, 2022

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. Free speech is fundamental to democracy: Government of-by-for the people is predicated on individuals speaking their minds, including ideas critical of the government.

Government 87

Government Ethics Exercises Construction 87

Bianchi Biz Blog

MARCH 6, 2023

I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. What is this topic about?

Meeting 77

Meeting Automotive Media YouTube 77

Sword and the Script

FEBRUARY 18, 2020

Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic. For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. A couple of days ago, I posted this survey question to Twitter.

Blogging 119

Blogging Survey Google Engineering 119

Landis PR

AUGUST 9, 2021

Consumers crave authenticity, and advertisements tend to lack just that. Now, you could go the more traditional route by sponsoring your content, but as I said earlier, consumers are craving authenticity, not traditional ads. The engagement with your influencer’s content isn’t just about quantity. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

Ethical Voices

DECEMBER 18, 2023

I’ve been an agency guy pretty much my entire professional life. I’ve worked almost entirely with B2B tech clients with a handful of exceptions. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

MARCH 1, 2022

And, for years, I’ve gone back and forth to both sides on this hot topic. When I was starting my consulting business 13 years ago now, I was firmly on the “pick away!” side as I wanted to meet everyone! It was in my best interests as I built out my network even more. And, truth be told, I really liked it.

Meeting 60

Meeting Blogging 60

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). Journalists on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 152

Software How To SEO System 152

Mindful Marketing

JANUARY 28, 2022

The defensive player wouldn’t expect anyone to ask him afterward, “How did that experience make you feel ?” Hurting each other’s feelings is likely the least of their concerns. So why are NFL officials making it theirs? You a free agent! You're about to be poor!”

Sports 87

Sports Television Financial Marketing 87

Practical Law Construction

OCTOBER 12, 2022

I’ve been looking at the Law Commission’s consultation on proposed changes to the Arbitration Act 1996 (AA 1996). The AA 1996 has been around some 25 years, which is about the same length of time that I’ve been resolving disputes. What follows is just a brief look at some of the issues in the consultation.

Construction 97

Construction Telecommunications Privacy Travel 97

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” Many of the sources and websites I listed then are gone today – and the links were broken. I started out trying to fix that post, but it required so much work, I decided it would be better to just start over. AdExchanger: [link] 16.

Publicity 105

Publicity Communications Local Resources 105

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” Don’t just pitch the idea quickly during your weekly meeting. What is a crisis plan, how does it work and why is it the answer? 1) Prepare a presentation.

Crisis 243

Crisis How To Crisis Management Case Study 243

The Hoffman Agency

AUGUST 14, 2023

My go-to answer, however, is always, “I don’t know, I just love design.” That’s why I knew that working at an agency like Hoffman would be the perfect place for me to play around with all kinds of brand identities, programs, and mediums to see how I can visualize each client’s story, telling it in their unique voice.

Agency 36

Agency Study Course Meeting 36

PR Fuel

FEBRUARY 5, 2021

Writing a press release might have been the first thing you thought of doing, but not all news requires one. However, a media pitch is a more persuasive “letter” that includes just a brief glimpse about what news you want them to be interested in. You can offer to send them a free sample in exchange for a review.

Pitching 101

Pitching Media Writing Interviews 101

Sword and the Script

NOVEMBER 13, 2018

It wasn’t just the title of the survey, it was also the first question – and accordingly was followed by the question “Why?”. Those that answered yes (19) brands should take a public stand on political issues, gave the following reasons why: “They are a part of the community and are entitled to a voice.”. I will boycott them.

Brand 87

Brand Branding Survey Analysis 87

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Why don’t you tell us more about yourself and your career? And so, I’ve been on both sides of the fence – editorial and marketing.

Ethics 82

Ethics Travel Writing YouTube 82

The Resolution Blog

NOVEMBER 25, 2015

Big coverage using the power of free text. Free tool: visualise multi-channel reports in Google Analytics. We stumbled across this free tool that might just help. We’ve given a face-lift to our free keyword insight tool. What is Inbound & why should PR pros care? Just do that. - [link].

eBook 120

eBook Google Tools Analytics 120

PR Fuel

SEPTEMBER 16, 2021

You might assume if customers want more information, they’ll figure out where to get it. Why Is a Call to Action So Important? I have what you need!” You might also use them to offer free consultations and estimates. Some people shy away from using calls to action. It screams “Pull over!

Writing 101

Writing Resources Social Media Creativity 101

Reputation Specialist Michael Toebe

APRIL 25, 2022

I was impressed by the courage you showed in this opinion piece, Christine, to say some things that might not be received well in our cultural climate. Is that the attorney in you or understanding that not all claims might be as they seem, something that many in the media and parts of society have difficulty grasping?

Reputation 98

Reputation Film Writing Government 98

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. ” One might take that explanation at face value. After all, the firm did fork over $100,000. However, for a company with annual revenues of $4.37

Local 81

Local Corporate Insurance Insurance 81

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). And I’m not sure it’s close. It feels authentic. It feels real. It’s free or corporate jargon. And, more importantly, it feels like she wrote it. LinkedIn followers, btw).

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Bianchi Biz Blog

MARCH 7, 2022

I also have a particular interest in covering legislative and regulatory issues, and that’s something I like to keep up with. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges.

Meeting 81

Meeting Automotive Media Transportation 81

Ethical Voices

JUNE 12, 2023

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. I started off working for a member of Congress in New Jersey. I worked with him for about five years before moving to the advocacy communication space where I’ve been for the past decade.

Ethics 69

Ethics Storytelling Communications Training 69

Maxim Behar

SEPTEMBER 13, 2022

VILNIUS, January 21 - By the time you read these lines on a Monday - probably - cold January morning, it might all be over here. Or maybe it is just beginning. And why all of this? They walked around tirelessly, occasionally taking a break for a free cup of tea, then they were off again. Europe - 1991!

Radio 52

Radio Hotels Television Course 52

Ishmael's Corner

SEPTEMBER 16, 2014

From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary. Naturally, I feel such fear is misplaced. Apple spent just 4.3% I understand.

Journalism 145

Journalism Storytelling Financial Pitching 145

Buzzstream

APRIL 25, 2024

Anyone might find unlinked mentions, but it’s much more common for prominent brands because more people will naturally mention them in a post. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions.

Brand 62

Brand Branding How To SEO 62

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to have a front-row seat covering that shift for Automotive News. I was a reporter for Automotive News Canada in Toronto.

Automotive 52

Automotive Meeting Report Media 52

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A better approach is to host a dedicated online newsroom just for news and keep it separate from all other content.

Company 99

Company Survey Pitching Report 99

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. I'm very happy to be with you and I think Theo and I have some interesting things to tell you. Maxim: The most important quality I think is quick decision making. And it's just in a prefix.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. Sure, you might be able to jam some conversions into your funnel. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. What else did I have to learn?

Marketing 82

Marketing How To B2B Exercises 82