PR for Anyone

MARCH 31, 2020

“You can provide value to others through your expertise.” When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. A pioneering digital learning strategist focused on securing the future of businesses, he reveals how organizations can implement AI as a sustaining innovation, to launch a disruptive innovation or both strategies. From Hollywood writers to U.S.

Technology 99

Technology Ethics Leadership Groups 99

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Quality may be subjective, but it’s also a table stake.

B2B 160

B2B Leadership Marketing Software 160

Stern + Associates

SEPTEMBER 21, 2023

As the natural habitat of our planet continues to transform due to challenges like climate change, breakthroughs made in space research are being leveraged to provide high-tech solutions to critical problems here on Earth. As a futurist, tech investor and space architecture pioneer, Ariel Ekblaw, Ph.D. ,

Corporate 62

Corporate Real Estate Technology Healthcare 62

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

Stern + Associates

SEPTEMBER 6, 2023

With expertise spanning psychological safety, societal values, global economies, diversity and equity, and data monetization, the experts represented by Stern Strategy Group are shaping the discourse on business strategy for the modern era.

Data 62

Data Strategy Groups Policies 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. . Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders.

Trends 156

Trends Healthcare Government Leadership 156

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Onclusive

MARCH 17, 2021

A key point to remember is that PR/Communications mission of corporate reputation encompasses the broadest range of stakeholders of the organization – hence the ability to make the broadest impact for the business with a common platform to influence and inspire mutual understanding between the organization and all its stakeholders.

Data 195

Data Communications Reputation Data-Driven PR 195

Stern + Associates

MARCH 15, 2023

Taking a Human-Centered Approach To Generative AI Generative AI tools like DALL-E, Jasper and Midjourney are changing the business landscape, bringing powerful capabilities to nontechnical users.

Technology 95

Technology Ethics Tools Creativity 95

Bianchi Biz Blog

OCTOBER 17, 2022

The transformational shift to EVs represents an entirely new product portfolio and unprecedented opportunities for growth. But what about the transformation of leadership and business culture we need to get us there? Plus, the Automotive Leaders Podcast is now on YouTube , where you can watch video of the interviews on demand.

Automotive 87

Automotive Industry Leadership Interviews 87

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

Leadership 62

Leadership Data Big Data Employee 62

Bianchi Biz Blog

JULY 13, 2023

Each day our conversations will address the risks and opportunities within the transforming automotive ecosystem. Their knowledge and expertise lead the sessions at CAR MBS to continue the tradition of relevant, useful sessions. This year our extensive agenda is tackling the theme , Confronting the Challenges of Automotive’s Future.

Automotive 80

Automotive Transportation Conference Mobile 80

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Have the technical expertise to be able to demonstrate software products and explain the business and economic benefits.

Software 150

Software Analytics Data Technology 150

Sword and the Script

MARCH 16, 2021

The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. It seems the rest of the business agrees with marketing’s self-assessment. As the chart nearby demonstrates, this represents a subtle and balanced shift back toward new business.

Survey 150

Survey Marketing B2B Comparison 150

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. Instead, it should be harmonized with the strategic components of your business and closely tied to your business objectives.

Leadership 62

Leadership Strategy How To Groups 62

Stephen Waddington

NOVEMBER 3, 2021

More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020. Communicators as organisational change agents Communicators are increasingly acting as change agents, supporting ongoing transformation. Investment in skills and professional development is critical to success.

Corporate 113

Corporate Communications Government Crisis 113

Stern + Associates

OCTOBER 5, 2022

Few foreign policy analysts can boast the kind of experience and expertise that Angela Stent has. Richly illustrated throughout, this insightful volume will be just as good of a complement to your coffee table as it will be to your business books collection. Putin’s World: Russia Against the West and with the Rest.

Crisis 111

Crisis Leadership Policies Analysis 111

Cision

AUGUST 8, 2016

The rise of social and mobile has completely transformed the media landscape, where individual stories can circle the globe in an instant. During my time at Oracle, we transformed the company into the No. We grew the business in 29 countries, boasting the highest organic growth rate of all major marketing cloud providers.

Mobile 120

Mobile Analytics Google Technology 120

Stern + Associates

DECEMBER 1, 2022

What are the critical mindsets and behaviors in the board, executive suite and front lines that unlock expertise across the organization to tackle complex, high-value issues and opportunities? Gardner’s work has been selected multiple times for Harvard Business Review’s “best of” collections. With her team at Gardner & Co. ,

Measurement 62

Measurement Automotive Employee Financial 62

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. A true story about a transformation and its impact can be powerful and memorable. If they’re about to spend thousands on a company-wide SaaS solution for a business application, all bases will be covered.

Publicity 255

Publicity Storytelling Automotive Software 255

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. It is about proactive narrative and taking a position on almost any topic.

Financial 78

Financial System Ethics Data 78

Cision

DECEMBER 15, 2015

Here are three key steps to transform your clients from experts into thought leaders. Your client may be extremely knowledgeable in holistic health, corporate training or eco-friendly design, but if they aren’t known for it, then it’s not doing all it can to drive their business or grow their audience. Increase Visibility. Be a Leader.

Leadership 120

Leadership Training LinkedIn Resources 120

Bianchi Biz Blog

JUNE 1, 2023

Building relationships with these influential industry leaders can open doors to strategic partnerships, investment opportunities, and potential clients, propelling your business to new heights. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Stern + Associates

JANUARY 6, 2022

She applies her expertise in digital marketing and behavioral economics to the goals of inclusive leadership , equipping such organizations as IBM, P&G, Johnson & Johnson and Salesforce with powerful tools for understanding and reaching diverse audiences. Tommy Amaker. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

PR in High Definition

AUGUST 25, 2021

This is perhaps not surprising seeing as there has been a huge shift in the digital transformation during the pandemic, and a lot of the companies assisting us with this shift were able to attract new investment following their rapid growth during this period. Continued digital shift.

System 111

System Technology LinkedIn Company 111

Onclusive

AUGUST 9, 2021

Your business is likely to go through several iterations of positioning and message adjustment as they grow. and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. This work is critical to building a strong brand with a consistent message. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Burrelles Fresh Ideas

AUGUST 8, 2023

In today’s digital landscape, the rise of artificial intelligence (AI) has revolutionized how businesses operate. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Maxim Behar

JANUARY 8, 2024

If we get into your PR expertise, can we analyze the behavior of politicians as a pre-made strategy to any extent? Maxim: Parliament is working with politicians who have no vision of what they want Bulgaria to be, because Bulgaria is going through a very difficult and painful transformation now during an economic crisis and two wars.

Interviews 64

Interviews Course YouTube Government 64

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

PRSay

JUNE 7, 2021

Whether you hire independent consultants with their own areas of expertise or simply enlist colleagues from other departments to serve as a red team, you will bring them into direct contact with the decision-makers who formulate your organization’s crisis-response strategy. Build the camaraderie needed to face crises.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Landis PR

DECEMBER 4, 2023

Whether in-house or external to your business, subject matter experts possess a distinct perspective and deep expertise that only they can provide. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

JANUARY 11, 2019

But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. That one big client you have had for five years and makes up 50% of your business finally decides that the grass is greener on the other side, and they leave. Guest post by Brandon Andersen.

Strategy 64

Strategy Analytics Agency Measurement 64