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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. Trend #2: Big-time news is increasingly reported from one of three cities. Trend #3: The problem of the paywall.

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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

New research from customer and employee experience firm Freshworks explores the new shape of the global […]. The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions.

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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it fun.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

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Are employee social advocacy programs at direct odds with your personal brand?

Communications Conversations

Employee social advocacy programs are having a moment. Fact is, more companies are globbing on to this trend–and, for good reason. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Easy-peasy, right? Everyone wins, right?

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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Costco and Hidden Valley: Food brands and retailers win brand coverage in March

NewsWhip

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. Boeing shows that employees are still of interest Boeing made it onto our rankings this month due to an employee winning the record-breaking powerball jackpot back in February.

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