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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195
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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it fun.

Employee 120
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What Sustainable And Mission-Driven Branding Means for Consumer Brands

5W PR

They see through greenwashing a mile away, and attempts to capitalize on the trend without true commitment will backfire spectacularly. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Authenticity Consumers are smart.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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Are employee social advocacy programs at direct odds with your personal brand?

Communications Conversations

Employee social advocacy programs are having a moment. Fact is, more companies are globbing on to this trend–and, for good reason. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Easy-peasy, right? Everyone wins, right?

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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

First in earned coverage, multiple outlets reported on the star unexpectedly buying a $1,200 phone for a stranger at a local Best Buy in Lafayette, Louisiana. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

Reddit 78
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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.