PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 147

Financial Employee Leadership Training 147

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Does the culture encourage expanding the employee knowledge and skills? Does it boast a high number of degreed employees and does it have ongoing relationships with academic institutions? Rate each one and when you have completed the exercise, tally the results.

How To 185

How To Leadership Interviews Google 185

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. And, one of the best things about The Muse? Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. How do they measure what your workforce thinks of you as an organisation? How they want to be seen as an employer? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

Prakkypedia

MARCH 9, 2016

Our media is usually filled with spokespeople who speak in controlled, measured key phrases. It can be a fruitless exercise to become emotional over a review, casting you as thin-skinned and immature (ping Lawrence Mooney). In both cases, the employees involved may have been hurt, confused, shocked and angry.

Transportation 60

Transportation Exercises Interviews Employee 60

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 80

Report Company Data System 80

Cision

JUNE 3, 2015

Turn employees into social advocates. We are trying to be a bit broader by appealing to the everyday exerciser, whether you’re a casual pick up soccer player or a tennis player. We work with a lot of distribution partners who provide the data that we look at for measurement. That's #WhyRunningRocks [link] https://t.co/sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. It has a couple of component pieces. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. It has a couple of component pieces. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. Man-made disasters. Planning during an emergency is not a good idea.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. We also have Insights Consultants who work with you to develop a brief that’s aligned to your needs.

Analysis 195

Analysis Media Trends Data 195

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Employee Certifications. Monthly training sessions with our HubSpot channel consultant, Evan Dean.

Training 72

Training How To Course Software 72

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

prTini

JANUARY 10, 2017

In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. The more specific you can be in laying out the exact series of actions that were taken, the more your team will benefit from the exercise. What is PARLA? Team Workshops or Post-Mortems.

Case Study 28

Case Study Comparison Interviews Study 28

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

Contently - Strategy

DECEMBER 1, 2022

How do you develop employees? You should walk away from this exercise with a document that includes all the elements listed here. Consider this a living, breathing document that needs to be measured by impact on revenue and revised if it’s not working well. Ask questions like: Is diversity something you champion?

Strategy 138

Strategy Brand Branding How To 138

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI. 26% said not enough budget.

Publicity 147

Publicity Survey Pitching Creativity 147

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Measuring Media Kit Success. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? You must address it first.

Ethics 77

Ethics How To Training Employee 77

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

ZudePR

JUNE 6, 2016

Daily intensive exercise. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Focus on employee education and advocacy. Focus on employee education and advocacy. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

Bad Pitch Blog

OCTOBER 5, 2008

But gosh darn it – there are ways to measure everything if you work hard enough to cooperate. Whenever a company tells me the press we get them isn’t measurable first thought I have is: get better salespeople. I don’t know about you but I haven’t got time for this painful exercise in listening-to-others. Not the good way.

Print 40

Print Web Measurement Exercises 40

Konnect Agency

MAY 15, 2020

Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. Advertising on the TikTok platform is still a newer feature, so its metrics are still fairly basic requiring marketers to carefully consider how to measure and communicate success on this platform.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Of course, it’s important to know how PR should work. So, theory is a great place to start and the classroom is a great place to acquire theory.

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

FEBRUARY 12, 2019

The social web is often described as the largest market research exercise that no one ever commissioned. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. Social media has become a paid activity for organisations that seek to use it as a means of marketing.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164