Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Welcome to 2021! Check it out and see if you agree.

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. Google has the technology to find patterns and signals determining whether a link is bought or sold. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 103

Software Reddit Marketing Survey 103

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 140

Survey Measurement System Education 140

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Internal communication flows It’s important to set up transparent information flows between team members. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JUNE 27, 2017

Documented strategy. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Research also demonstrates that the most successful programs have a documented plan or strategy. Consistency. The time and resources to produce quality.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. 1) Why did you write your book? I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Brand 79

Brand Branding Banking Consumer 79

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed. Press release! Press releases are nearly useless.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

AUGUST 11, 2015

Anne and Jean write: Over the last couple of years a number of professional associations, including the Public Relations Society of America , the Swiss Public Relations Association , Public Relations Institute of Australia and IABC have been reviewing their credentials, that is their public relations qualifications. ethics and law.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Test it out by writing to m.me/cisionglobal Improved Comments Plugin. Shared Media. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Writing a blog post?

How To 60

How To Software System Employee 60

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. A documented content strategy is equally critical to building an impactful marketing strategy. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications.

Pitching 64

Pitching Analytics Enterprise System 64

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I applied to nine (yes, nine!) Did I get this?

Local 40

Local Fashion Travel Transportation 40

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

MARCH 28, 2017

You are being asked for lists, documents and work product that you were not previously providing. There are times that red flags point to internal discord or may be a sign of issues that you can proactively address. This could be a good time to write that book, start a podcast or take up salsa dancing!

Meeting 40

Meeting Policies Financial Leadership 40

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. But the very easiest way to get an understanding of what this kind of technology is capable of is to go and experiment.

Agency 80

Agency Publicity Ethics Analysis 80

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59