PRSay

FEBRUARY 12, 2024

For PR professionals, remembering King’s legacy might mean “making sure that the information you’re putting out there is culturally appropriate and sensitive to the respective audience” you’re trying to reach, Blackwell said. King’s ability to reach so many different people was the fact that Dr. King was a minister,” Blackwell said.

Communications 86

Communications Storytelling Government Community 86

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks.

Storytelling 156

Storytelling Brand Branding Meeting 156

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Know When to Tell Your Story and Create a PR Plan. Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” Here are some classic responses: “Our people set us apart. Who doesn’t claim to have the best people, products, and value? As storytellers, we’re taught to show, not tell. “What do people not understand about your job/business/category?” Get personal. Be curious.

How To 310

How To Transportation Software Employee 310

PRSay

SEPTEMBER 7, 2023

When starting The Race Card Project, did you ever envision this kind of response — more than 500,000 personal narratives from people in all 50 states and nearly 100 countries? I began this project because I thought people were so uncomfortable talking about race that they needed some kind of prompt or invitation.

Community 164

Community Exercises Print Writing 164

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

FEBRUARY 24, 2023

To reach more people, fashion brands should use hashtags related to fashion week 2023. To do this, fashion brands can collaborate with influencers to showcase their clothing on their platforms. Participating in these events can help a fashion brand get noticed. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. Youth engagement through the art of digital storytelling. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

NOVEMBER 15, 2023

It starts with a simple question: What do employees need from us? Contrast that with internal communications of a decade or so ago, which started with, “What do we want to tell our audience?” We do that quite a bit with our pilots and flight attendants. What is an “employees first” approach to internal communications?

Employee 125

Employee Internal International Storytelling 125

Flack's Revenge

APRIL 27, 2021

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. Yet too many PR people don’t do this well.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Remote PR Jobs

SEPTEMBER 25, 2023

In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. But we must also get more tech savvy overall.

Industry 100

Industry Publicity Data Technology 100

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

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Conference Storytelling Data Measurement 225

Bianchi Biz Blog

SEPTEMBER 11, 2023

Because of this, I’m interested in stories that share solutions or ways to alleviate the headaches associated with these issues as well as highlight things fleet owners and drivers are doing that are going right. What elements or characteristics do you look for in a story, and why? Any pet peeves with PR people?

Meeting 104

Meeting Media Travel Journalism 104

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Many of those skills DO apply today. Yes, social media pros do need to understand how to manage social ad campaigns. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups. Here are a few ways Instagram can help amplify storytelling for B2B organizations. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

NOVEMBER 1, 2023

In her role for ESPN College Football & College Networks, Brooks leads day-to-day PR strategy for ESPN’s college football portfolio, including ABC Saturday Night Football and the College Football Playoff. I saw my parents doing something they loved, with education. I realized the importance of being passionate about what you do.

Sports 77

Sports Ethics Television Storytelling 77

Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). The Intersection of Bias, Ethics and PR Stunts in Media Relations.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 9, 2023

Then, in the middle of a hot deal, you get a panicked message from a sales rep begging for help: Do we have any content about X, Y and Z? Yet I always wonder why it takes a moment like this to even get the team to consider the stuff I’ve made for them. Everyone is doing it! Storytelling enhances value.

B2B 81

B2B Storytelling Marketing Case Study 81

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. People are busy, overwhelmed, and even cynical.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. It’s not always there, but on the days I do see it, I look away. Because I don’t know what or if there is anything I can do to help it. What would I do? If we turn to the research to get answers, we get mixed messages.

Healthcare 84

Healthcare Storytelling Study Social Media 84

The Proactive Report

DECEMBER 26, 2022

Each year video usage online continues to grow and it is getting bigger all the time. As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. To do this effectively, you must understand your audience. What are people watching?

Video 162

Video Film Social Media Facebook 162

PRSay

MAY 4, 2022

When “ CODA ” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. You can see deaf people in a different light through that portrayal,” Whetter said. Deaf people like us are part of society. For starters, Whetter said, it’s important to get the terminology right.

Film 150

Film Communications Media Interviews 150

Burrelles Fresh Ideas

MARCH 19, 2024

When looking at how people will get to their destination, road trips lead with 30% already confirmed and 60% likely. According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture.

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

PR Job Coach

NOVEMBER 26, 2020

Ageism is getting old. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? In pitching, it pays to get straight to the point. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

JANUARY 1, 2020

While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. And even the most senior-level PR professionals can make a positive change or two. What type of stories do they cover?

Publicity 160

Publicity Storytelling Instagram Pitching 160

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis.

Storytelling 117

Storytelling Examples B2B Chemicals 117

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This is good news for clients and PR firms alike. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

MAY 27, 2022

Storytelling. Companies in the robotics industry will always get questions about data and statistics. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88