Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Prohibition

AUGUST 25, 2023

Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Solo PR Pro

NOVEMBER 1, 2022

“Smart Talk” also includes a number of embarrassing, uncomfortable scenarios that Melissa has experienced as a PR pro, as well as the nuts and bolts of media relations, crisis communications and more. Because sometimes we're our own PR crisis or our own personal hot mess.”. APR, CDP appeared first on Solo PR Pro.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. As AI tools revolutionize the way we consume and monitor news, PR pros may be able to get faster and more accurate reads on a social conversation surrounding a brand — and perhaps be able to neutralize a crisis before it erupts.

Trends 157

Trends Privacy Data Reputation 157

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. Breaking news. Press releases.

Survey 65

Survey Report Content Marketing Pitching 65

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. While the edges of this field are nebulous, we will focus on five areas: Predictive Media Monitoring. Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. click any image for higher resolution). 1) What is Cision Impact?

Publicity 92

Publicity Media Advertising Advertising 92

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

DECEMBER 31, 2016

4) Media Relations: Proven Ways to Get More Out of It. 3) Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links. 6) Google Hangs Up on Popups and Hangouts [UML]. Google is making the word “interstitials” a household word. 7) Marketing Strategy: The Looming Knowledge Crisis.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google.

Radio 116

Radio Instagram Analytics Mobile 116

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations. So while it’s true, nobody watches the media like the media, get started somewhere usually requires a lot of heavy lifting.

Study 60

Study Publicity Survey Engineering 60

Shift Communications

AUGUST 16, 2016

A crisis communication plan. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Social media crisis guidelines should be included as well.

Company 60

Company Guidelines Crisis Measurement 60

Landis PR

JANUARY 30, 2024

And, especially during tough times, public relations can drive revenue and accelerate the sales funnel. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Social media breakup. Eventually, and thankfully, DEI will be expected and not a marketing point. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

AUGUST 4, 2021

Public relations campaigns are designed to achieve a specific goal by utilising different strategies, tactics, and activities. PR activities range from media relations engaging with the press, publications, crisis management, online PR using content marketing and social media marketing. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 81

Automotive Training Customer Service Data 81

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Instead of individually searching for all your mentions, let us do the digging in real-time and we’ll deliver it right to your inbox whenever it’s convenient for you.

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

From Google Alerts to more formalized media monitoring platforms like Cision , there are number of tools to help identify relevant items quickly. Another example is the YouTube brand safety crisis. PR people are news junkies, and many start scanning the headlines before hitting the snooze button.

Pitching 136

Pitching Media Privacy YouTube 136

Stephen Waddington

JULY 26, 2017

Modern press offices have evolved to work across all forms of content and media. The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. These are delivered as separate job roles, or by multi-skilled individuals.

How To 84

How To Reddit Media Pitching 84

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

Agency 64

Agency Meeting Technology Software 64

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. View Instagram post type, language, follower count and publicity values. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156

The Hoyt Organization

FEBRUARY 19, 2024

They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews? Negative reviews can hurt your brand’s reputation and turn away potential customers.

Policies 95

Policies Construction Reputation Privacy 95

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. As previously stated, influencers spend a lot of time engaging and cultivating relationships with their followers.

Tourism 157

Tourism YouTube Radio Social Media 157

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It''s raising $35 million to help East Africa deal with a drought-inflicted crisis. These are small examples, but taught us to see social media not just as a “target” but a potential collaborator in the conversation.

Media Relations 40

Media Relations Social Media Media Case Study 40

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

Landis PR

JULY 10, 2023

Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Journalism 52

Journalism Training Consumer Tools 52

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

AUGUST 23, 2016

I’m a big believer in the SWOT analysis – which stands for Strengths, Weaknesses, Opportunities and Threats – because it forces companies to face their weaknesses and threats and forces communications teams to prepare for tough questions and (potentially) crisis situations.

Company 60

Company Analysis Healthcare Product Launch 60

Landis PR

SEPTEMBER 18, 2023

Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Government 69

Government Measurement Groups Corporate 69

Ronn Torossian

MARCH 19, 2018

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

YouTube 75

YouTube Video Government Google 75