Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

Karen Freberg

JANUARY 20, 2020

I am thrilled we will have the Educators Summit again at Cannes Lions this year! What has been exciting is to be able to see who will be attending as far as educators and schools go. We see there will be more educators coming this year and from different schools from around the world, which is very exciting.

Education 56

Education Industry Case Study Conference 56

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. The first step is education.

Employee 156

Employee Community Groups Interviews 156

Stephen Waddington

MAY 17, 2020

We need local, decentralised responses to arts, culture, education and transport. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Schools - classroom education needs a radical rethink. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

JULY 9, 2021

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful.

Nonprofit 218

Nonprofit Employee Internal International 218

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences. Kaden Jacobs, APR, is a vice president at Poston Communications. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Maxim Behar

MARCH 28, 2024

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. I began my higher education at the University of National and World Economy in Sofia, where I have been the chairman of the Board of Trustees since March of this year. Quite ordinary. Precision, honesty, quick decision-making.

Journalism 64

Journalism Newspapers Training Education 64

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR for Anyone

SEPTEMBER 16, 2022

National Economic Education Month *. International Walk To School Month. National Depression Education & Awareness Month. National Family Sexuality Education Month. But get creative. Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence.

Pitching 130

Pitching Financial Small Business YouTube 130

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women. Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. He was a co-founder of FH Out Front, the first global LGBTQ communications practice at an international PR firm. And the list of options grows every day.

Community 209

Community Crisis Energy Internal 209

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. As educators, we need to make sure we are bringing joy into our work as well. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

APRIL 8, 2019

Owner and Creative Director, ColorThisWorld Communications. As a broadcast journalist turned PR professional, I pursued my APR as a source of formal industry education. Internal Communications Specialist, Greater Nevada Credit Union. Catherine Brozena, APR. Oakland, Calif. Allison Williams, APR.

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Except, then, we called it “internships and jobs.”)

Education 122

Education Technology Policies Leadership 122

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. That reason is one of many for ongoing education and training.

How To 120

How To Training Education Creativity 120

wiredPRworks

FEBRUARY 15, 2021

Based in Charlotte, NC, Barbara is an international speaker, consultant, author, and trainer who crafts creative presentations designed to engage attention, inspire creativity, and nurture growth. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter.

Meeting 52

Meeting Creativity Internal International 52

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC. Thank you to everyone who contributed.

Publicity 68

Publicity Conference Internal International 68

wiredPRworks

MAY 25, 2022

An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. About Shawna Coronado. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. The results were clear and measurable. The story was unsolicited.

B2B 108

B2B Leadership Marketing Blogging 108

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Karen Freberg

MARCH 16, 2018

Most of the professionals who were at the event worked in other roles of higher education – so I thought this was a great opportunity to show others what faculty are doing in social media situations. Big takeaways. I was one of the breakout sessions and I was very pleased to see my session was very well attended. Just a thought!

Education 44

Education Social Media Trends Media 44

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Ultimately, it will help people be more informed and educated. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Kevin’s background and client base is primarily in the business education space. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands.

Fashion 62

Fashion Brand Branding Case Study 62

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65