OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Energy and enthusiasm are contagious. Do that in high-energy, short and impactful soundbites. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. While his business represents noted authorities for their speaking and advisory work, the business I founded provides public relations strategy and services to thought leaders from academia and corporations.

Groups 103

Groups Employee Strategy Ethics 103

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Barokas

JULY 6, 2017

After reading an article about Pied Piper’s mediocre tech in the show’s TechCrunch-like publication, Code/Rag, an enraged Richard demands to set up an interview with the reporter, C.J. Richard Hendricks is forced to meet with the head of PR before the interview to work on his communications skills. Cantwell to set the record straight.

Energy 68

Energy Interviews Conference Report 68

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. If you look at other industries, such as the energy industry, where I worked for seven years. I now live in the Tampa/St. And that is inspiring.

Ethics 91

Ethics Healthcare Government Energy 91

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. He posted agency and corporate PR news. He was a natural networker and community builder – full of more energy than anyone should be allowed. For context, I’m at 1,300+ right after blogging for 10+ years. During that time his blog became a prominent fixture on my bookmark bar.

Blogging 78

Blogging Agency Community Local 78

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In the past, Burberry has justified burning excess inventory, saying that it captured the energy from the burning, making the annihilation environmentally-friendly. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. 1) What is storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Bianchi Biz Blog

NOVEMBER 9, 2020

And as they do, many corporate PR departments are turning more of their attention, efforts and budget to the newer paid, shared and owned media components — paid social media promotion, influencer sponsorships, and owned media such as corporate social media accounts, newsletters, email campaigns and YouTube videos, for example.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Waxing UnLyrical

JANUARY 29, 2014

But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments. Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.”

Exercises 83

Exercises Interviews Energy Communications 83

Sword and the Script

MAY 1, 2018

In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel. He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains.

B2B 62

B2B Marketing Survey Study 62

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”. Plus, I didn’t want Albert Einstein calling me insane. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

NOVEMBER 20, 2019

Instead, I would focus on putting much more time and energy into my networking. That’s usually what companies are looking for during the interview phase–especially for more senior roles. Question: How do you explain working for yourself as a positive when integrating back into the “corporate world”?

Meeting 74

Meeting Banking Energy Company 74

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Critical Mention

APRIL 26, 2017

Every ounce of time, energy and human resources was needed, but the end result was creating memories for a lifetime for tens of thousands of fans. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. In other words, take the knowledge from your course work and apply to real-world situations.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Journalism 79

Journalism Ethics Film Construction 79

Communications Conversations

APRIL 21, 2015

So, amidst all this negative press and energy that’s being thrown at Target right now, I’d like to dissect a pretty successful new product launch: Heavy up on Instagram. Sure, Periscope is just a few weeks old, but that didn’t stop Target from using it as a live interviewing tool at its launch party.

Social Media 60

Social Media Product Launch Instagram Media 60

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. If a reporter calls on deadline, never jump right into the interview. Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Maxim Behar

SEPTEMBER 27, 2022

The second factor is the war in Ukraine and all this confusion that has occurred with raw materials, with energy, with price going up, with inflation and everything else. Listen the interview here. And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business.

Government 52

Government Tourism Ethics System 52

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Masters in Communications

MAY 17, 2019

Those who work in corporations may not know what the proper etiquette for cell phones in the office. Whether you're talking to a friend, speaking in class, trying to land a job at an interview, or in giving a presentation in the workplace, knowing the right way to communicate with others is essential. Are they appropriate for meetings?

Technology 40

Technology Social Media Meeting Communications 40

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. In the evening I went to bed with a great feeling after listening to Elton John at the Awards, so I woke in the morning full of energy.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

AUGUST 16, 2012

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. We were pitted against Bounce Energy, who had knocked of the rather interesting and innovative Houston Renaissance Festival in a pretty good fight. It worked, too.

Journalism 70

Journalism Local Social Media Twitter 70

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. A couple of years ago at the Davos Forum, CNBC interviewed me and one of the journalist's questions was: 'What do you expect from the Davos Forum? They don't have the corporate culture that we have to create for them. They called me and said, "Can you make me business cards?",

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

AUGUST 7, 2015

As Lee Odden , one of my favorite A-listers, said in this interview for Scripted : “I think high-quality content is content that satisfies the needs of your reader. So unless we are adding value, there’s really no reason to add to it, or to expend the time and energy in creating it. It’s thoughtful and relevant.

Measurement 40

Measurement System Blogging Facebook 40

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. And the energy is really addictive and contagious and just talking about it I miss it a little. Tony interviewed me when I was (obviously) 6 months pregnant.

Energy 128

Energy Corporate Agency Insurance 128

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Nominated by: Marlene Neill, Baylor University.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

YouTube 54

YouTube Video Measurement Print 54

Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. That was truly a lifetime, unforgettable day.

Hotels 64

Hotels Meeting Transportation Local 64

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

When things blow up, it truly takes a village – or a skilled team – to cover rapid media response, on-the-record media interviews, social media communications, stakeholder and government outreach, and everything else that goes into a swift and appropriate crisis response. Tap a crisis response leader.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Prohibition

MARCH 30, 2021

From electric vehicle brands, net zero energy suppliers right through to car or auto parts dealers, everyone had an opinion and everyone could get involved with the news. In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Communications Conversations

AUGUST 31, 2018

I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year. And, two, they don’t need us.”

Media 112

Media Journalism Report Video 112