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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. More than half of journalists (57%) need PR pros to provide them with data and expert sources,” Cision’s report found. “Can you get an answer for me?” It’s about “facilitating those last-minute things.”

Report 170
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Edelman Trust Barometer data: More CEOs should be active on social media

Communications Conversations

The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Let’s let the data do the talking, shall we? Data Point #1 – Business now most trusted. Data Point #6 – CEOs should take the lead.

Data 88
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese.

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The Challenges of a Global Communications Strategy, Part 2

Presspage

One of the intriguing paradoxes in global corporate communications is the balance between global uniformity and local autonomy. Often, local teams have their own set of tools for various communication tasks, leading to a fragmented approach. This not only results in higher costs but also hampers consistency and efficiency.