Stephen Waddington

OCTOBER 18, 2018

It’s an approach rooted in PRs and listening to the local environment. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Lots of organisations use an Excel or Word document shared via email or the intranet.

Tools 203

Tools Web Banking Wikipedia 203

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. Altimeter ). Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Enter an awards competition.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience?

Local 52

Local Instagram Facebook Social Media 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. This essentially applying the principles of content marketing to recruiting.

Resources 77

Resources Creativity Publicity Local 77

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120

SEO Creativity Mobile Journalism 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

Cision

DECEMBER 29, 2017

Use your company’s brand name for local targeting. Use your product’s name if you’re marketing it or promoting it. Kate Manning is a seasoned writer who has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies. 11 Simple Ways for PR to Score Content Marketing Points.

Marketing 114

Marketing Pitching Survey Study 114

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

JANUARY 9, 2017

We have one in my hometown at the Cincinnati Public Library , but the benefit of this technology for most people is going to be publishing small batches on demand similar to the Lulu product. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120

Print How To Local Customer Service 120

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

OCTOBER 30, 2018

MAICON will be packed with inspiring keynotes and breakout sessions, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable. Artificial Intelligence for Content Marketing + Email 101. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Let people know if you’re involved in local events, sports teams, or other inspiration events.

Small Business 67

Small Business How To Writing Conference 67

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

AUGUST 19, 2018

Young digs into studies such as Walmart’s increased market share over Macy’s, how former president Barack Obama’s campaign strategies assisted in his winning the election and how McDonald’s use of local media strategies behind its McCafe’s launch was so effective. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Like many of you, this is the time of year when I start planning for the year ahead.

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). percent of marketing leaders report they are able to prove the impact of social media quantitatively. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60

Mobile Survey Marketing B2C 60

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed.

Video 62

Video Sports Film Employee 62

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 148

Employee Print Writing Survey 148

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out an owned content strategy where we are driving search traffic to our website, we may look at some rising related terms and topics based on our business’ products or services. Additionally, we can localize our content based on where search queries are the most popular.

Trends 142

Trends Industry Wikipedia How To 142

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing.

Corporate 0

Corporate Agency System Meeting 0

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. It’s no longer a matter of brands considering strong mobile adaptation. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60